Eminence Business Media

Eminence Business Media

Friday, May 1, 2015

Neenah launches luxury packaging website, offers premium paper samples

Neenah Paper announces the launch of its new website, neenahpackaging.com. The site, now live, is intended as a creative and specification resource for brand managers, designers, printers and converters who are responsible for luxe packaging and label design for premium and craft brands. With the launch, Neenah offers premium paper samples for customers.

Neenah Packaging makes it easier for marketers to see and experience the difference that premium papers, boards and labels can make to help create an immediate connection with customers through their branding and packaging. The website features a photo-rich inspiration gallery with dozens of real-world brands and package design examples organized by industry - cosmetics and fragrances; wine, spirits & raft beer; consumer electronics; and retail - as well as by application.

Users are invited to experience firsthand Neenah’s hundreds of fashion-forward paper colors and unique, high-touch textures and finishes with an intuitive online preview of paper options and the ability to order paper samples on the spot for bags, box wraps, gift cards and gift card carriers, hang tags, labels, folding board and fragrance strips. With double-digit growth expected in digital packaging applications over the next 10 years, Neenah presents options for all leading on-demand equipment.

While the site may be new, Neenah is not new to the world of packaging and has partnered with many market leaders. “Leading premium and luxury brands have been using our papers to create powerful brand experiences and to deepen their customer connections with brand integrity and consistency for more than 140 years,” says Mark Sng, Director of Marketing, Neenah Packaging. “Today, their needs are more nuanced. With studies showing that a product has perhaps 4 seconds to capture a customer’s attention, they seek unique colors and high touch textures to help deliver the ultimate brand experience,” he said, “that’s where Neenah excels.”

Neenah is committed to using technology to provide users with tools that make it easier to find the right paper for the right application. “The new website is Neenah’s commitment to premium packaging made visible, and underlines our strategic mission to create value for our partners by improving the image and performance of everything we touch,” said Sng. “We are offering premium paper samples to encourage customers to experiment and to provide them with complete confidence in Neenah quality and performance.”