Eminence Business Media

Eminence Business Media

Tuesday, July 3, 2018

drupa Touchpoint Packaging - Anticipating & Designing Visionary Packaging Solutions

drupa announced its partners represented on the steering committee for touchpoint packaging 2020: Agfa, Bobst, Danone, ESKO, Heidelberg, HP Indigo, Kurz, Nestlé and Siegwerk. The participating companies cover the entire spectrum of the process chain. Following its successful premiere at drupa 2016, touchpoint packaging will again be a special forum for brand owners and industry partners for innovative packaging solutions. drupa, No. 1 for printing technologies, will take place from June 16 – 26, 2020 at the fairgrounds in Düsseldorf, Germany.

All project participants at drupa touchpoint packaging 2020, printing and converting industry manufacturers and international brand owners will implement innovative packaging solutions in close cooperation with packaging designers and students.

The steering committee will examine the impact of global megatrends on packaging production. From new substrates and customization to sustainability and smart and intelligent packaging, visitors will find interesting ideas. touchpoint packaging will not focus on existing solutions but will present inspiring new applications.

All members are already working with innovative and visionary packaging solutions and attach particular importance to sustainability and social responsibility. BOBST is “proud to partner with drupa, giving printers, converters and brand owners the opportunity to experience the future of packaging in a very engaging way across all types of applications from design to printing and finishing.” HP Indigo added “innovative printing technologies have the power to use packaging to inform customers, convey new ideas and support causes. It’s changing the relationship between a brand and its customers.”

According to Esko, “the packaging production process today is connected, digitized and automated and touchpoint packaging is a platform to demonstrate how packaging solutions support and connect the entire supply chain effectively.” Agfa is developing innovative, smart packaging printing solutions and commented that “touchpoint packaging will enable brand owners to increase efficiency and security, as well as grow their business with better conceived packaging.”

Heidelberg joined the committee with the intent “to show the vision of the future, along with new challenges in the market.” Siegwerk (inks for packaging applications) remarked that the collaboration among all the members in the project will “address promising trends and visions of future packaging that meet future requirements of packaging in a fast-changing world.” Kurz (decorative and functional coatings) has always regarded packaging design as “a connecting element and decorative and functional surface finishes as a sensory contact between the product and the consumers, between technology and aesthetics; between manufacturing and marketing; between protection and decoration; reflecting the true product’s soul.”

Global brand companies will play an important role in this. Nestlé said: “touchpoint packaging offers a unique opportunity to present both sustainable solutions for our customers' needs and the social impact of packaging in an ever-changing environment .” Danone added “the Steering Committee with a multidisciplinary team of brand and packaging experts can help shape the future of packaging.”

Package printing is already the most important sales market and continues to grow. Brands invest heavily in new designs and customer experiences. Packages are the brands preferred customer touchpoint. Population growth, global prosperity, new consumer lifestyles and the demand for sustainable packaging, as well as digital transformation are the most important drivers of packaging evolution. drupa touchpoint packaging will be a "must see" at drupa 2020 with guided tours, keynotes, presentations and interdisciplinary product samples. For more information: www.drupa.com/tpp-en