drupa announced its partners represented on the
steering committee for touchpoint packaging 2020: Agfa, Bobst, Danone, ESKO,
Heidelberg, HP Indigo, Kurz, Nestlé and Siegwerk. The participating companies
cover the entire spectrum of the process chain. Following its successful
premiere at drupa 2016, touchpoint packaging will again be a special forum for
brand owners and industry partners for innovative packaging solutions. drupa,
No. 1 for printing technologies, will take place from June 16 – 26, 2020 at the
fairgrounds in Düsseldorf, Germany.
All project participants at drupa touchpoint
packaging 2020, printing and converting industry manufacturers and
international brand owners will implement innovative packaging solutions in
close cooperation with packaging designers and students.
The steering committee will examine the impact of
global megatrends on packaging production. From new substrates and
customization to sustainability and smart and intelligent packaging, visitors
will find interesting ideas. touchpoint packaging will not focus on existing
solutions but will present inspiring new applications.
All members are already working with innovative and
visionary packaging solutions and attach particular importance to
sustainability and social responsibility. BOBST is “proud to partner with
drupa, giving printers, converters and brand owners the opportunity to
experience the future of packaging in a very engaging way across all types of
applications from design to printing and finishing.” HP Indigo added “innovative
printing technologies have the power to use packaging to inform customers,
convey new ideas and support causes. It’s changing the relationship between a
brand and its customers.”
According to Esko, “the packaging production
process today is connected, digitized and automated and touchpoint packaging is
a platform to demonstrate how packaging solutions support and connect the
entire supply chain effectively.” Agfa is developing innovative, smart
packaging printing solutions and commented that “touchpoint packaging will
enable brand owners to increase efficiency and security, as well as grow their
business with better conceived packaging.”
Heidelberg joined the committee with the intent “to
show the vision of the future, along with new challenges in the market.”
Siegwerk (inks for packaging applications) remarked that the collaboration
among all the members in the project will “address promising trends and visions
of future packaging that meet future requirements of packaging in a
fast-changing world.” Kurz (decorative and functional coatings) has always
regarded packaging design as “a connecting element and decorative and
functional surface finishes as a sensory contact between the product and the
consumers, between technology and aesthetics; between manufacturing and
marketing; between protection and decoration; reflecting the true product’s
soul.”
Global brand companies will play an important role
in this. Nestlé said: “touchpoint packaging offers a unique opportunity to
present both sustainable solutions for our customers' needs and the social
impact of packaging in an ever-changing environment .” Danone added “the
Steering Committee with a multidisciplinary team of brand and packaging experts
can help shape the future of packaging.”
Package printing is already the most important
sales market and continues to grow. Brands invest heavily in new designs and
customer experiences. Packages are the brands preferred customer touchpoint.
Population growth, global prosperity, new consumer lifestyles and the demand
for sustainable packaging, as well as digital transformation are the most
important drivers of packaging evolution. drupa touchpoint packaging will be a
"must see" at drupa 2020 with guided tours, keynotes, presentations
and interdisciplinary product samples. For more information:
www.drupa.com/tpp-en
