Eminence Business Media

Eminence Business Media

Friday, September 27, 2013

Exxonmobil Chemical introduces new high yield films for PSL and reel-fed applications at Labelexpo Europe

ExxonMobil Chemical will introduce three new Label-Lyteoriented polypropylene (OPP) films for labeling applications at Label ExpoEurope, Brussels Expo, Belgium, September 24-27. Designed to address market trends and key customer requirements for performance and cost, these technologies will be on display for the first time. Also on display will be five films that are new to Europe which, after being launched at LabelExpo Americas last year, are experiencing strong customer interest.

White, 52 micron Label-Lyte 52LLC247 film delivers outstanding conformability and flexibility for PSL applications. This, combined with high-quality label appearance,may permit brand owners to better differentiate their products in a wide range of market segments including health & beauty care, personal care, beverages, containered foods, household and detergent products and automotive products.

Label-Lyte 52LLC247 film provides a bright-white, high-impact prime label and/or back label for semi-squeeze applications. When used with clear conformable Label-Lyte 52LLC210 facestock, branding stands out on retail shelves and product information, such as ingredients and nutrition facts, are easy to read. The engineered functionality of this lightweight, robust film may help to efficiently and cost-effectively increase converting output. Excellent converting characteristics could reduce reworking of labeled containers and manufacturing scrap overall.

Solid white, 58 micron Label-Lyte 58SW247 film delivershigh yield and consistent qualityfor pressure sensitive label (PSL) applications. These applicationsinclude health & beauty care, home care, beverages and industrial applicationsthat require high-quality appearance and high-speed performance.

Due to its proprietary technology, this new lightweight film can provide yield advantagesof approximately five percent compared to competitive solid white films currently available. Label-Lyte 58SW247 film can easily be coated by roll stock laminators and converted with stable performanceat high speed. For brand owners and retailers, the film’s striking, solid white appearance with consistent opacityproduces eye catching graphics for enhanced brand promotion.

Label-Lyte 29LL410 film may facilitate fast, high-quality reel-fed labeling across a range of print technologies. It is well-suited for rotary UV printing, helping deliver cost-effective, fast turn-around of print runs. It is an uncoated, transparent coextruded film which is slip-controlled on the untreated surface. This should facilitate robust machinability and stable performance on all roll-fed labeling equipment.

Slip properties of the reverse-printed side are effectively managed by converter-applied, low coefficient of friction (COF) lacquer or varnish. The treated surface also provides excellent hot melt anchorage. This downgauged 29 micron film may reducelabel weight and cost while delivering high-quality labels for a range of reel-fed, wrap-around labeling applications including mineral water, carbonated soft drinks, juices and tea. Its broad printing capability, combined with outstanding gloss and transparency, delivers excellent shelf appeal.

The five Label-Lyte films that were launched last fall to market attention include: 
  • Shrink sleeve Label-Lyte 50TD200 low density film facilitates flotation separation of the label from bottles in support of PET bottle-to-bottle recycling (where available).
  • Clear, lightweight oriented polyolefin Label-Lyte 52LLC210 film offers conformability and flexibility, and excellent converting characteristicsfor PSL applications.
  • Thermal transfer Label-Lyte 65LT500 film can help deliver high yield and wide-ranging print and adhesive performance.
  • Surface-printable Label-Lyte 50ML580 film delivers a consistent and attractive metallic appearance and high-speed press performance.
  • Clear, two-side-coated Label-Lyte 40LL539 film allows downgauging opportunities for lighter weight labels with a “no-label” look. 

ExxonMobil Chemical is one of the world’s premier petrochemical companies with manufacturing, technology, and marketing operations around the world. The company delivers a broad portfolio of products and solutions efficiently and responsibly, with a commitment to create outstanding customer and shareholder value. ExxonMobil Chemical endorses the principles of sustainable development, including the need to balance economic growth, social development and environmental considerations.