ExxonMobil
Chemical will introduce three new Label-Lyteoriented polypropylene (OPP) films
for labeling applications at Label ExpoEurope, Brussels Expo, Belgium, September
24-27. Designed to address market trends and key customer requirements for
performance and cost, these technologies will be on display for the first time.
Also on display will be five films that are new to Europe which, after being
launched at LabelExpo Americas last year, are experiencing strong customer
interest.
White,
52 micron Label-Lyte 52LLC247 film delivers outstanding conformability and
flexibility for PSL applications. This, combined with high-quality label
appearance,may permit brand owners to better differentiate their products in a
wide range of market segments including health & beauty care, personal
care, beverages, containered foods, household and detergent products and
automotive products.
Label-Lyte
52LLC247 film provides a bright-white, high-impact prime label and/or back
label for semi-squeeze applications. When used with clear conformable
Label-Lyte 52LLC210 facestock, branding stands out on retail shelves and
product information, such as ingredients and nutrition facts, are easy to read.
The engineered functionality of this lightweight, robust film may help to
efficiently and cost-effectively increase converting output. Excellent
converting characteristics could reduce reworking of labeled containers and
manufacturing scrap overall.
Solid
white, 58 micron Label-Lyte 58SW247 film delivershigh yield and consistent
qualityfor pressure sensitive label (PSL) applications.
These applicationsinclude health & beauty care, home care, beverages and
industrial applicationsthat require high-quality appearance and high-speed
performance.
Due to its proprietary technology, this new lightweight film can
provide yield advantagesof approximately five percent compared to competitive
solid white films currently available. Label-Lyte 58SW247 film can easily be
coated by roll stock laminators and converted with stable performanceat high
speed. For brand owners and retailers, the film’s striking, solid white
appearance with consistent opacityproduces eye catching graphics for enhanced
brand promotion.
Label-Lyte
29LL410 film may facilitate fast, high-quality reel-fed labeling across a range
of print technologies. It is well-suited for rotary UV printing, helping
deliver cost-effective, fast turn-around of print runs. It is an uncoated,
transparent coextruded film which is slip-controlled on the untreated surface. This
should facilitate robust machinability and stable performance on all roll-fed
labeling equipment.
Slip
properties of the reverse-printed side are effectively managed by converter-applied,
low coefficient of friction (COF) lacquer or varnish. The treated surface also
provides excellent hot melt anchorage. This downgauged 29 micron film may
reducelabel weight and cost while delivering high-quality labels for a range of
reel-fed, wrap-around labeling applications including mineral water, carbonated
soft drinks, juices and tea. Its broad printing capability, combined with
outstanding gloss and transparency, delivers excellent shelf appeal.
The
five Label-Lyte films that were launched last fall to market attention
include:
- Shrink sleeve Label-Lyte 50TD200 low density film facilitates flotation separation of the label from bottles in support of PET bottle-to-bottle recycling (where available).
- Clear, lightweight oriented polyolefin Label-Lyte 52LLC210 film offers conformability and flexibility, and excellent converting characteristicsfor PSL applications.
- Thermal transfer Label-Lyte 65LT500 film can help deliver high yield and wide-ranging print and adhesive performance.
- Surface-printable Label-Lyte 50ML580 film delivers a consistent and attractive metallic appearance and high-speed press performance.
- Clear, two-side-coated Label-Lyte 40LL539 film allows downgauging opportunities for lighter weight labels with a “no-label” look.
ExxonMobil Chemical is one of the
world’s premier petrochemical companies with manufacturing, technology, and
marketing operations around the world. The company delivers a broad portfolio
of products and solutions efficiently and responsibly, with a commitment to
create outstanding customer and shareholder value. ExxonMobil Chemical endorses
the principles of sustainable development, including the need to balance
economic growth, social development and environmental considerations.
