Eminence Business Media

Eminence Business Media

Friday, May 18, 2018

TechNova addresses latent need for automation and web-to-print in Indian market with Aleyant’s Suite of Cloud-Based Software

Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that TechNova Imaging Systems is now reselling the Aleyant suite of cloud-based software solutions to the printing market in India. TechNova is one of the world’s leading suppliers of total imaging solutions for the graphic communications industry and has the most deeply entrenched distribution network in the Indian Graphic Arts industry for global alliances. Since 1971, TechNova has introduced several new breakthrough technologies that have transformed imaging processes in various industries. With the agreement to resell the Aleyant suite of solutions, TechNova will now be making web-to-print and automated production workflow more accessible to Indian printing companies and their customers.

“The time is right to accelerate web-to-print adoption in India,” explained Swarnangka Samaddar, Chief Marketing Officer at TechNova. “Last year, a new telecom company entered the Indian market, drastically changing the landscape with reduced data rates and better connectivity, making web-to-print more attractive here. We examined several options to enable us to be able to offer web-to-print solutions to our customers, and we found Aleyant to be the most robust offering in the market. Not only is Aleyant Pressero™ an outstanding and affordable web-to-print solution, but it also can be used as a vendor management tool.”

Samaddar also points out that implementing web-to-print in an operation with an inefficient back-end workflow can be disastrous. “If your web-to-print offering is a success,” he states, “you will receive a larger volume of orders, and many of those orders are often smaller. You really have to think through how a job flows through your shop and make it as efficient and automated as possible. By also offering Aleyant solutions such as tFLOW, eDocBuilder, PrintJobManager as well as their Automated Workflow Integrator, we are able to help our graphic communications customers position themselves to efficiently and profitably handle a web-to-print job stream.”

TechNova has already installed Pressero at a customer at the beginning of India’s fiscal year, which began in April. “This is a commercial printer,” Samaddar says, “who has been under tremendous pressure due to the vanishing volume of large traditional offset jobs. The company, which serves the retail industry, has added digital printing to address the need for shorter run lengths. Pressero now allows him to efficiently support large retail customers as well as smaller retail operations. Especially for larger retail customers, Pressero not only makes it easier to submit and track print jobs, but also allows the retail customer to track other vendors involved in complicated projects such as new store openings or launching promotions across several stores.”

Samaddar notes that another key selling point was the speed with which new customer web sites can be implemented using Pressero. “Implementation is blazing fast,” he says. “The software is flexible, fully featured and easy to customize. For more complex customizations, Aleyant has a giant team of developers, many of whom are here in India, who are willing to do the things you want in a timeframe you can’t believe is possible. When we present Pressero to customers, we want to give them a personalized experience. We want them to understand how easy it is to customize Pressero to give their customers the kind of unique experience they want them to have. Because we can rapidly get a prototype site up and running, our sales presentations are much more impactful. As a result, we are getting a very positive reception as we show the Aleyant solutions to our base.”

According to Samaddar, while his company offers a very broad portfolio, web-to-print and automation are the next level for many Indian companies in the graphic communications industry. “It’s the glue that binds,” he remarks, “and truly positions us as a total solutions provider. Five years ago, a robust, unified workflow was the glue. But today, it is the storefront and automation. We tell people, ‘Let’s connect your customers with you; let’s bridge that last mile.’ Now we have an even more compelling story, what we like to call hyper hybridization, because we are able to help them integrate across their entire platform, whether it be offset, digital, wide format or a combination of all of them. And they can do this very affordably without the need for a large capital outlay via Aleyant’s reasonable subscription model.”

Samaddar adds, “For most of our 40-year history, we have brought change to the Indian graphic communications market, from changing the offset plate landscape in India, to encouraging adoption of digital printing to address changing market needs, and now connecting that last mile between the customer and the print service provider. We are very excited to bring these solutions to our customers across the country and are delighted with the quality of the solutions and the support we receive from Aleyant.”