Eminence Business Media

Eminence Business Media

Tuesday, February 25, 2020

UPM Raflatac to boost the circular economy through its RafCycle by UPM Raflatac recycling service

UPM Raflatac is partnering with UPM Specialty Papers’ UPM LinerLoop recycling concept through its RafCycle by UPM Raflatac service in order to strengthen the labeling value chain offering of recycled content and closed loop products. RafCycle together with UPM LinerLoop actively enhances industry collaboration for liner recycling and is a good example of the circular economy in action.

“UPM Raflatac welcomes this industry initiative to boost the circular economy. UPM Specialty Papers is one of our label material suppliers and together we can support the whole labeling value chain in achieving their zero-waste targets,” says Juha Virmavirta, Director, RafCycle solutions, UPM Raflatac “Turning waste into a valuable resource is a must in the circular economy and an important part of our sustainability approach. We look forward to developing new and existing partnerships with customers and brand owners on the road to zero landfill waste,” he continues.

UPM Raflatac is a frontrunner in solutions for managing the challenges of label waste. UPM Raflatac’s RafCycle service for turning waste into a resource was launched in 2008 and has over 150 partners in 17 countries globally. Through its RafCycle service UPM Raflatac collects liner waste from its partners and recycles it back into paper and film labeling material.