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PACK PRINT INTERNATIONAL 2019

Friday, September 12, 2014

#KDY14 kicks off with IAA Kyoorius Digiyatra, 2014

Kyoorius Designyatra being held from 11th until 13th September, 2014 concluded the first day dedicated to digital - IAA Kyoorius Digiyatra, 2014. The second edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital, breaking conventions and defying boundaries to explore this year’s theme, ‘What If’.

As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.

Patrick Burgoyne, Editor of Creative Review, and this year’s moderator, kickstarted the day with his usual wit and energy. The full day of talks began with Gaston Legorburu Executive Director & Worldwide Chief Creative Officer, SapientNitro on storytelling and how companies need to create worlds instead of creating ads. Christian Etter, Founder of Etter Studio explored new avenues of being social online, with his collaborative game ‘Drei’ where players are encouraged to build basic structures, working together. He shared insights about how brands can use gamification to connect with audiences.

During the MIT Media Lab session, Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in digital technology – asking people to re-think their perceptions of smart devices and new ways to interpret their own lives through data visualisation. Content strategist Elizabeth McGuane develops ways to structure a company's story and make digital more human. A common thread throughout the day was storytelling and how brands need to find ways to create meaningful connections with their audiences online.

Another was the importance of collaboration in gathering multiple perspectives to create holistic digital experiences. Tim Malbon- Founding Partner of Made by Many, asked several relevant ‘What If” questions while at the same time giving an overview of the current state of digital and what to look forward to in the future.

Maria Eriksson of Hyper Island closed the day, highlighting the four fundamental pillars of digital – people, companies, learning and change. She emphasized the need to develop a culture in which change is accepted and celebrated.

The audience of 1500-odd professionals and students were exposed to a variety of perspectives – one of the themes that emerged was how storytelling is a powerful tool for companies to connect with their consumers, and speakers offered multiple approaches for brands to create interactive and emotional digital experiences. The two MIT Media Lab Designer/Researchers – Deepak Jagdish and Dhairya Dand, revealed their radical experiments with technology and data visualisation.

IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted on 12th and 13th September, 2014.

Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “Now in its second year, IAA Kyoorius Digiyatra has been a great success once again. There were a lot of interesting insights and discussions throughout the day about how to humanize digital, and thinking beyond social media. We are looking forward to the next two days of Kyoorius Designyatra and pushing people to think beyond clich├ęs and to give shape to new ideas.”

Since 2006, Kyoorius has galvanized the design community in India. A not for profit initiative by Transasia Fine Papers, Kyoorius has created and curated one of the world’s biggest and best annual conferences on design - Kyoorius Designyatra. Alongside, the Kyoorius Magazine is now the most celebrated publications on design. Distributed to over 3000 corporates - the biennial Kyoorius Showcase Book is the only and most comprehensive directory - bringing together over 150 design studios from across the nation. After 15 years of distributing and marketing premium fine papers, Papers by Kyoorius is Transasia's foray into launching definitive fine paper collections under the Kyoorius brand.

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