Kyoorius Designyatra being held from
11th until 13th September, 2014 concluded the first day dedicated to digital -
IAA Kyoorius Digiyatra, 2014. The second edition of IAA Kyoorius Digiyatra
brought together some of the world’s most influential experts to showcase the
future of digital, breaking conventions and defying boundaries to explore this
year’s theme, ‘What If’.
As digital marketing has grown to
be one of the most effective platforms to create brand awareness and brand
engagement, this day dedicated to the digital age brought together industry
stalwarts who participated in talks, workshops and breakout sessions.
Patrick Burgoyne, Editor of
Creative Review, and this year’s moderator, kickstarted the day with his usual
wit and energy. The full day of talks began with Gaston Legorburu Executive
Director & Worldwide Chief Creative Officer, SapientNitro on storytelling
and how companies need to create worlds instead of creating ads. Christian
Etter, Founder of Etter Studio explored new avenues of being social online,
with his collaborative game ‘Drei’ where players are encouraged to build basic
structures, working together. He shared insights about how brands can use
gamification to connect with audiences.
During the MIT Media Lab session,
Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in
digital technology – asking people to re-think their perceptions of smart
devices and new ways to interpret their own lives through data visualisation.
Content strategist Elizabeth McGuane develops ways to structure a company's
story and make digital more human. A common thread throughout the day was
storytelling and how brands need to find ways to create meaningful connections
with their audiences online.
Another was the importance of
collaboration in gathering multiple perspectives to create holistic digital
experiences. Tim Malbon- Founding Partner of Made by Many, asked several
relevant ‘What If” questions while at the same time giving an overview of the
current state of digital and what to look forward to in the future.
Maria Eriksson of Hyper Island
closed the day, highlighting the four fundamental pillars of digital – people,
companies, learning and change. She emphasized the need to develop a culture in
which change is accepted and celebrated.
The audience of 1500-odd
professionals and students were exposed to a variety of perspectives – one of
the themes that emerged was how storytelling is a powerful tool for companies
to connect with their consumers, and speakers offered multiple approaches for
brands to create interactive and emotional digital experiences. The two MIT
Media Lab Designer/Researchers – Deepak Jagdish and Dhairya Dand, revealed
their radical experiments with technology and data visualisation.
IAA Kyoorius Digiyatra will be
followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted on
12th and 13th September, 2014.
Rajesh Kejriwal, Founder CEO of
Kyoorius, commented, “Now in its second year, IAA Kyoorius Digiyatra has been a
great success once again. There were a lot of interesting insights and
discussions throughout the day about how to humanize digital, and thinking
beyond social media. We are looking forward to the next two days of Kyoorius
Designyatra and pushing people to think beyond clichés and to give shape to new
ideas.”
Since 2006, Kyoorius has
galvanized the design community in India. A not for profit initiative by
Transasia Fine Papers, Kyoorius has created and curated one of the world’s
biggest and best annual conferences on design - Kyoorius Designyatra.
Alongside, the Kyoorius Magazine is now the most celebrated publications on
design. Distributed to over 3000 corporates - the biennial Kyoorius Showcase
Book is the only and most comprehensive directory - bringing together over 150
design studios from across the nation. After 15 years of distributing and
marketing premium fine papers, Papers by Kyoorius is Transasia's foray into
launching definitive fine paper collections under the Kyoorius brand.
