Eminence Business Media

Eminence Business Media

Monday, July 25, 2011

Discover an endless world of labels at the Torraspapel stand at Labelexpo 2011

Torraspapel, part of the Lecta Group, will be present once again at the world's largest event for the label industry, showcasing numerous innovations in its one-side coated, metallized, cast-coated and thermal label papers as well as its self-adhesive label materials.

Torraspapel's presence at Labelexpo this year follows the announcement of investments of over 26 million Euros aimed at increasing the production capacity of the company's Metalvac and Adestor specialty paper ranges, demonstrating its commitment to diversifying its product range and its willingness to extend its leadership into new market segments.

A new machine will be brought on line in Almazán (Spain), doubling current self-adhesive production capacity, and a state-of-the-art logistical center opened in Central Europe, thereby strengthening Torraspapel's service and market position in Central and Eastern Europe. The Adestor line of self-adhesive materials are products of recognized quality available in sheets and reels, offering multiple solutions for the most demanding label needs. The range, with a variety of colors, finishes and textures, is tailored to the different end uses for which it is intended, including food and beverage, retail, logistics and transport, and personal and home care.

As to Metalvac, a line of 100% recyclable high-vacuum metallized papers, the new investment will allow for an increase in production capacity of approximately 70% in order to meet the needs of a growing sector, specifically in the label and packaging segment. The installation of a new metallizer at the Leitza mill (Spain) reflects Torraspapel's desire to grow in high added-value products. Metalvac is a product designed specifically for high-end beer and beverage labels, inner-liners and flexible packaging. Available in silver and gold, glossy and matt, Metalvac comes with different embossed finishes and is suitable for returnable container labels.

Eurokote is Torraspapel's cast-coated paper with superior whiteness for prestige labels for the wine, spirits, champagne, luxury packaging, self-adhesives, advertising and publishing markets.

Torraspapel recently extended its line of Creaset one-side coated papers with the launch of Creaset Suit. Specifically designed for color printing of all sorts of labels and flexible packaging, Creaset Suit is a glossy paper with high specific volume and opacity as well as rapid ink absorption that facilitates inline varnishing and subsequent finishing processes. Creaset Suit's sheet formation and physical properties give it substantial internal resistance and dimensional stability, enabling increased productivity in printing and finishing processes and final application on the package.

With the aim of offering label solutions for direct thermal printing applications, Torraspapel has developed Termax, an extensive range of heat-sensitive papers. Used for sales receipts and tickets, Termax papers are also suitable for self-adhesive labels.

All of Torraspapel's product lines are manufactured at sites holding ISO 9001 quality certification, as well as ISO 14001 and EMAS environmental certifications, and are available with PEFC and FSC chain-of-custody forest certification upon request. With a total production capacity of more than 1.1 million metric tons, Torraspapel is a pulp, coated paper, specialty papers and base paper manufacturer. It has invested heavily in its seven Spanish manufacturing sites, which have been equipped to specialize in specific product lines, with a high level of integration and technological know-how, resulting in better product knowledge, higher quality and excellent environmental positioning.

Discover an endless world of labels at the Torraspapel stand at Labelexpo 2011, Pavillion 5, stand A72, from September 28 to October 1 in Brussels.