Eminence Business Media

Eminence Business Media

Friday, June 15, 2012

Ecology and cost-efficiency – Steinemann Technology focused on the right topics at 2012

It was smiles all round at Steinemann Technology at the end of this year's drupa. Living up to the exhibition motto 'Attract new customers', the company sold several laminating and UV varnishing systems to new customers from all over the world. In addition, hands were shaken with a number of long-standing customers, and the foundations laid for further projects as follow-up business after the exhibition. Most of the systems sold by Steinemann Technology during drupa 2012 went to Asia, as well as Central and South America – the main focus being on packaging printers. Among other destinations, several systems will be going to India and Indonesia. The Lotus SF laminating system presented live on the company's exhibition stand in Hall 3 was specifically adapted for processing innovative film types made of renewable raw materials and ultra-thin PET films, and will be shipped to a packaging printer in Mexico.

Steinemann Technology concentrated entirely on the subject of packaging in Düsseldorf – in turn focusing on two particularly 'trendy' topics: resource-conserving laminating using ultra-thin films and biofilms, together with cost-efficiency in long-run print finishing. In addition to live production on the Lotus SF using biofilms and ultra-thin PET films, the company presented a wide range of folding boxes, laminated with different types of film. This allowed visitors to directly compare the different haptic properties and effects of the various films.

"Steinemann Technology positioned itself ideally with its drupa presentation," said Jürg Spittler, Sales Graphic, summing up his positive impression at the end of the exhibition. "Laminating with ultra-thin films and biofilms is a key topic for the future, particularly in the eyes of many packaging printers. They have recognised the diverse opportunities it offers for acquiring new customer groups and thus boosting sales. The same goes for manufacturers of branded goods, since the innovative films and the resultant, attractive packagings enable them to increase their market shares."

Its sales at this year's drupa further expand the position of Steinemann Technology, especially in the (premium) packaging market. For instance, a Lotus SF will in future be used at one of India's leading packaging printers to finish print products for the cosmetics market and other sectors. Steinemann Technology sold a further Lotus SF laminating system to one of Colombia's leading packaging manufacturers, who has already been working with machines from the Swiss company for over 20 years. Last but not least, an Indian commercial printer likewise decided in favour of the Lotus SF. This print provider intends to also focus on packaging production in the future. At the same time, Steinemann Technology will also be supplying a Colibri 74 UV varnishing system to a French packaging printer, who works exclusively with digital printing systems.

Another highlight: having already installed more than 40 varnishing systems in the Indonesian market, Steinemann Technology was delighted when a commercial printer from the South-East Asian country decided to purchase a Lotus SF laminating system during drupa 2012. It will be the first polyurethane laminating system to be shipped to Indonesia by Steinemann Technology. The long-standing customer already works with two Colibri UV varnishing systems at the moment. Finally, a Colibri is to be installed in Germany at one of Europe's largest photo service providers as part of the company's current massive efforts to expand its commitment in the online printing market. The key decision-making criterion in this instance: the Colibri is the ideal tool for professional applications where perfect varnishing quality is demanded.

So, all in all, Steinemann Technology covers a very wide range of different customer requirements with the laminating and UV varnishing systems sold at drupa 2012. The visitors from European countries, in particular, proved to be greatly interested in resource-conserving finishing, while the attention of the visitors from emerging markets focused on the cost-efficiency and high productivity of the systems.