It was smiles all round at Steinemann
Technology at the end of this year's drupa. Living up to the exhibition motto
'Attract new customers', the company sold several laminating and UV varnishing
systems to new customers from all over the world. In addition, hands were
shaken with a number of long-standing customers, and the foundations laid for
further projects as follow-up business after the exhibition. Most of the
systems sold by Steinemann Technology during drupa 2012 went to Asia, as well
as Central and South America – the main focus being on packaging printers.
Among other destinations, several systems will be going to India and Indonesia.
The Lotus SF laminating system presented live on the company's exhibition stand
in Hall 3 was specifically adapted for processing innovative film types made of
renewable raw materials and ultra-thin PET films, and will be shipped to a
packaging printer in Mexico.
Steinemann Technology concentrated entirely
on the subject of packaging in Düsseldorf – in turn focusing on two
particularly 'trendy' topics: resource-conserving laminating using ultra-thin
films and biofilms, together with cost-efficiency in long-run print finishing.
In addition to live production on the Lotus SF using biofilms and ultra-thin
PET films, the company presented a wide range of folding boxes, laminated with
different types of film. This allowed visitors to directly compare the
different haptic properties and effects of the various films.
"Steinemann Technology positioned itself
ideally with its drupa presentation," said Jürg Spittler, Sales Graphic,
summing up his positive impression at the end of the exhibition.
"Laminating with ultra-thin films and biofilms is a key topic for the
future, particularly in the eyes of many packaging printers. They have
recognised the diverse opportunities it offers for acquiring new customer
groups and thus boosting sales. The same goes for manufacturers of branded
goods, since the innovative films and the resultant, attractive packagings
enable them to increase their market shares."
Its sales at this year's drupa further expand
the position of Steinemann Technology, especially in the (premium) packaging market.
For instance, a Lotus SF will in future be used at one of India's leading
packaging printers to finish print products for the cosmetics market and other
sectors. Steinemann Technology sold a further Lotus SF laminating system to one
of Colombia's leading packaging manufacturers, who has already been working
with machines from the Swiss company for over 20 years. Last but not least, an
Indian commercial printer likewise decided in favour of the Lotus SF. This
print provider intends to also focus on packaging production in the future. At
the same time, Steinemann Technology will also be supplying a Colibri 74 UV
varnishing system to a French packaging printer, who works exclusively with
digital printing systems.
Another highlight: having already installed
more than 40 varnishing systems in the Indonesian market, Steinemann Technology
was delighted when a commercial printer from the South-East Asian country
decided to purchase a Lotus SF laminating system during drupa 2012. It will be
the first polyurethane laminating system to be shipped to Indonesia by
Steinemann Technology. The long-standing customer already works with two
Colibri UV varnishing systems at the moment. Finally, a Colibri is to be
installed in Germany at one of Europe's largest photo service providers as part
of the company's current massive efforts to expand its commitment in the online
printing market. The key decision-making criterion in this instance: the
Colibri is the ideal tool for professional applications where perfect
varnishing quality is demanded.
