Eminence Business Media

Eminence Business Media

Tuesday, February 7, 2012

Look Closer! For Higher quality, at high speed - DuPont Cyrel's new brand campaign

DuPont Packaging Graphics has launched a new campaign to promote and further differentiate its leading DuPont Cyrel brand flexographic systems offerings for the packaging graphics industry. The new brand campaign will focus on the company’s commitment to deliver higher quality at high speed, and illustrate the concept with high-impact photography in key communications components including a new website design, print and online advertising, and in a dramatic display at the upcoming drupa 2012 trade fair, to be held May 3 – 16 in Düsseldorf, Germany.

“It was time to take a fresh approach to renew and strengthen our message,” said Edward Baiden, global marketing manager, DuPont Packaging Graphics. “Some of our research indicated that people were not as well aware of the key strengths of the Cyrel offerings as we would like, and we feel this campaign much more clearly communicates the value Cyrel delivers in terms of higher quality and high speed.”

Featuring the tag line, “Look Closer! For higher quality at high speed,” the campaign will convey that DuPont Cyrel flexographic systems offer excellent quality and very short turn around times from design to final package, providing the highest system value. Backed by one of the largest technical support organizations in the industry, DuPont can provide the support and service printing professionals need to meet their deadlines. With reliable and standardized workflows, and the lowest environmental footprint, DuPont Cyrel flexographic systems are designed to deliver true value. The campaign is targeted at professionals in the printing industry who need the highest possible quality of flexographic output at the pace of today’s most demanding customers.

“Getting our message out boldly and clearly in a way that reflects the value DuPont is uniquely suited to deliver is key to our communications,” said Baiden. “The images chosen for the campaign depict the high quality you can expect from our products, and the idea of high speed not only conveys the advantage Cyrel provides for print turnaround in the prepress workflow, but also the benefits of DuPont having one of the largest technical service and support organization in the industry, so we can provide rapid response ahead of deadline.”