Eminence Business Media

Eminence Business Media

Friday, November 22, 2013

Inaugural Packprint Summit Americas closes to positive reviews

Delegates and exhibitors attending the first ever Packprint Summit Americas held in Miami last week have praised the event, which was hosted at the JW Marriott Marquis Miami Hotel by the Labelexpo Global Series. The two-day conference and table top exhibition was attended by 212 delegates, which included many senior representatives from the North and Latin American label and package printing industry.

Highlights from the first day included Evelio Mattos’s presentation on the new realities of package design. Creative director of leading agency Design Packaging, Mattos gave the audience a unique look at the current global design trends in structure, materials and specialty processes by sharing client case studies of some of the luxury brands he has worked with including fashion house Juicy Couture and Chateau Ste Michelle Wines.

Sarah Goldthwait of Powerful Yogurt also gave a powerful insight into how to create and execute new opportunities in brand development and positioning. Goldthwait told the story of the successful strategy behind Powerful Yogurt’s US launch in March 2013 and talked about the importance and value of using the product along with its packaging and labeling to target, engage and sell to a new market.

Day two saw the focus turn to the latest technologies, capabilities and applications. Jerry Henson, sales manager at Mark Andy gave the keynote presentation and explored how new mid-web flexo technology can lower overall costs and how streamlining printing work can increase productivity and revenue. Mark Andy also exclusively announced inline solventless lamination capability for its VersaMax series presses designed for flexible package printing. Chris Baker, vice president, sales and business development at Highcon investigated the new developments available in short run finishing for folding cartons. As well as giving a summarized view of the new finishing techniques suitable for production efficiency, Baker also compared the features and benefits of in line, off-line, conventional and digital.

One of three panel discussions to take place during Packprint Summit Americas, the printer panel discussion on day two was also well received with the printing requirements of flexibles, cartons and labels reviewed. The panelists: Tom Zumbiel of Zumbiel Packaging, Paul Browning of Palmas Printing and Multi Packaging Solutions’ John Côté deliberated the challenges facing them and fellow converters and gave their tips for differentiating yourself from the competition.

Aimed at printers/converters of labels, flexible packaging and cartons, brand owners, and designers, delegates also benefitted from ample networking time with a private cruise around the South Florida harbour.

Tasha Ventimiglia, event director for Packprint Summit Americas said: “We are very pleased that we have received so much positive feedback from delegates and exhibitors after two busy days full of presentations, intense panel discussions and focused sessions. Packprint Summit America was born out of our award winning Labelexpo events and designed to deliver excellence to the package printing industry too. It has been a success and we hope that it has given our audience new ideas, the inspiration and confidence to shape their businesses in the coming months.”

Quotes from exhibitors:

Kristin Adams, marketing manager, Collins Inkjet Corporation: “The inaugural Packprint Summit Americas was definitely a worthwhile event for Collins Inkjet. Given that Collins has manufactured industrial inkjet inks for 23 years, Collins is in a great position to assist package and label printers in their transition to digital printing. It was great to hear questions and concerns directly from end users. Collins’ IP and patents in low migration UV curable inks were well received at Packprint Summit and we believe will facilitate continued growth for digital in the package printing markets.”

Sean Marske, president, Colordyne Technologies: “As an exhibitor at the first-time Packprint Summit Americas, we didn't know what to expect. We have just finished participating in a number of shows and conferences over the past 60 days and the environment of Packprint was refreshingly conducive for meaningful, one-on-one networking. We established a number of high-quality sales opportunities who were able to become intimately educated about our differentiated digital label press products and services. The balance of speaker presentations, exhibit walk-throughs, and social activities meshed together very effectively. We look forward to Packprint Summit Americas growing for the mutual success of both the industry and our company.”

Jesper Jorgensen, global sales manager, Nilpeter: “At Packprint Summit Americas in Miami, the Nilpeter team presented advanced packaging solutions in flexo and offset, and prime label solutions with the latest high-end flexo technologies. Labelexpo hosted this great event which we used as a gateway to gathering additional information on a labeling industry in transition. We experienced extensive knowledge sharing with co-vendors, presenters and panel speakers at the conference. The event was well organized with a clear, focused target. We got a clear vision of the industry transformation in progress, and trust that extensive promotion of the event will attract more people from the packaging industry in the future."