Eminence Business Media

Eminence Business Media

Sunday, August 22, 2010


The package in today’s competitive market has become the “first moment of truth” especially at a retail outlet. Often, we remember a brand with the design of its label & package. Consumer studies state that it takes about 2.6 seconds for a customer to make a purchase decision and this decision is heavily influenced by visual appeal given out by that product with the help of attractively packaged products. Thus businesses today are increasingly seeking digital technology for labelling and package printing owing to its cost effective, eco friendly & convenient nature.

Re-emphasising on this growing competitive industry requirement for attractive and identifiable packaging, HP – the pioneer in digital printing portfolio along with Kris Flexipacks hosted an event in Mumbai. The event highlighted on the opportunities in the booming packaging industry, the challenges faced by manufacturers, the solution HP technology provides and the fabulous work Kris Flexipacks does in the packaging space for a plethora of big brands in the country. Backed by HP technology, Kris Flexipacks has become the most preferred supplier for leading companies like Johnson & Johnson, Unilever, Cadbury’s, Coca Cola, PepsiCO, Reckitt & Benckiser, Heinz, Nestle, Marico, Colgate, Amul, Dabur to name a few. The event was attended by about 100 packaging development mangers and brand managers from various corporates.

The Installation of the HP Indigo ws4500 at Kris Flexipacks has enabled Kris to enhance its servicing potential to meet the creative demands of companies and provide them innovative solutions at the shortest possible lead time. Reiterating on the same, Mr. Shailesh Sheth, Chairman, Kris Flexipacks stated, “One of the strongest appeal of this digital press of course is its remarkable turnaround time. Keeping in mind the requirements of our customers and the efficacy of products, we have to move from creative creation to execution flawlessly and in a very short time. With HP Indigo Digital Press machine we get a high productive, cost effective digital solution.”

Talking on the same, Mr. Puneet Chadha, Director – Graphic Solutions Business, Imaging & Printing Group, HP India quoted, “The market volume of the Indian packaging industry amounts to about Rs. 77,570 crore and has constantly grown by approximately 15% year on year. It is estimated that the pace of growth will accelerate to between 20-25 percent over the next five years. Today everything around us comes packaged & keeping that in mind we at HP provide a complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with industry leaders like Kris Flexipacks, & together we want to look at extending the breakthrough digital printing portfolio in various market segments.”

Today backed by HP technology, Kris Flexipacks is able to offer a wide gamut of packaging solutions such as shrink sleeves, wrap around, combi packs, laminates (for food & beverages), shopping bags (retail packaging) & Industrial poly bags (Industrial packaging). D

esigned for high-volume 24/7 operation, ws4500 has an economic run length of 6,500 linear feet. It can print with upto 7 colours, including spot colours, white and eye-popping colours.