Eminence Business Media

Eminence Business Media

Friday, August 31, 2012

DE Product Labels quenches thirst for digital printing capabilities within the Scottish Whisky Industry

HP recently announced that DE Product Labels of Lanarkshire, Scotland, has installed HP Indigo technology to expand its customer base and break into new markets.

Following the installation of its first digital press, DE Product Labels, established in 2004, is now one of the few label converters in Scotland with digital capabilities, enabling it to stand out from the competition. The company’s existing customer base includes the bakery industry and engineering. With the new press it plans to target other markets, including high-quality, versioned labels for whisky products and customers in the pharmaceutical, health and beauty sectors.

“New opportunities have opened up for us within the whisky market due to the rate of growth worldwide and the amount of companies in this sector who are Scottish based, so it is the perfect time to purchase a new press,” commented David Edwards, managing director, DE Product Labels LTD. “The HP Indigo press will allow us to offer things that we wouldn’t have been able to before, including allowing our customers to print versioned labels with metallic effects, and we are looking forward to fully exploring and utilising its capabilities.”

DE Product Labels chose an HP Indigo press ws4500, upgraded to include the latest technical features, such as virtually limitless substrate and spot colour capabilities, making it possible for DE Product Labels to produce better quality labels for high-end label products. The company will make use of the HP Indigo press’s short-run capability to provide its customers with cost-effective low to medium print volumes. The press also nicely complements DE Product Labels' existing flexographic equipment as the quality is consistent across both, enabling the company to utilise the technologies for one job.

“Ensuring we can produce cost-effective labels as well as provide a flexible service for our customers was a very important factor when choosing the new press. The HP Indigo will not only eliminate the cost of printing plates, but also allow our customers to make changes on the press, whether that be a file change, colour or material substrate, and finalise the exact label there and then,” said David Edwards.

HP Indigo digital printing technology offers the precise and effective application of ink onto substrates, which helps ensure exact colour matching and permits consistency each time the job is produced.

“We believe we provide the Scottish market with a service not offered at present from another medium-size Scottish label producer, and the colour matching and consistency feature has enabled us to do this,” commented David Edwards.

DE Product Labels will use the HP Indigo press’s seven-colour functionality and variable data printing capabilities to provide distinctive, quality labels for new target sectors.

“HP is at the forefront in digital printing. Since adding digital capabilities to our offering we now have more capacity and are planning more shifts, therefore putting us in a great position to win new business and extend our customer base. We believe that every customer matters, and the HP Indigo will allow us to provide a service that demonstrates that,” said David Edwards.