Eminence Business Media

Eminence Business Media

Thursday, November 3, 2016

UPM Raflatac at Pack Expo International 2016: A perfect fit for packaging decoration

At this year's Pack Expo International in Chicago, UPM Raflatac will proudly feature a multi-faceted approach to helping packaging companies find new ways to distinguish their brands and capture consumer attention at the point of sale. Expo attendees are invited to visit UPM Raflatac's team of experts at Booth N6275 in the Containers and Materials Pavilion to discover how the company's labeling solutions are a perfect fit for the world of packaging decoration, from sustainability and efficiency to design and functionality.

Upon entering the booth, guests will see four distinct areas where they will be led through the material and packaging value chain. The first stop is sustainability, where UPM Raflatac's innovative Label Life tool will be on display. Then, they will move on to efficiency, where they will learn about the productivity gains from thinner materials and will be able to demo efficiency calculators. At this point, visitors will receive an empty candy jar with a clear film front label fresh off UPM Raflatac's on-site label applicator. Next stop is design, where they can print a unique label on demand and apply it to the top of their jar by hand. Best of all, the final stop is functionality, where guests can fill their jars with delicious color-coordinated candy and learn about label application tips and techniques.

New film solutions for a perfect fit for product decoration
UPM Raflatac is excited to welcome new PP and PET options to its metalized and foil product family. With their bright, shiny appearance, these materials are the perfect canvas for graphics that "pop" - and offer the ultimate experience in product decoration and shelf appeal. 

Introducing Vanish 120 - Invisible still never looked so good
UPM Raflatac's new Vanish 120 products offers all of the benefits of Vanish 92 materials, but with increased stiffness for better dispensing on standard equipment. These thin, yet robust products provide the perfect canvas for innovative imagery previously considered unattainable by creative designers. 

A recipe for success in the food packaging industry
UPM Raflatac's label materials for the food segment perform in a variety of packaging types - including glass, hard and soft plastics, metals and ­fiber-based materials, such as paper and corrugated ­fiberboard - provide eye-catching branding to motivate point-of-sale purchases; and communicate critical nutrition information, such as product ingredients and "sell-by" dates. 

Meeting the demands of the pharmaceutical and healthcare industry
UPM Raflatac is poised to meet the pharmaceutical and healthcare industry labeling demands with their high-performance paper and film materials are backed by decades of global R&D and designed to excel in even the most demanding applications.

Protect your brand - security labels for any application
UPM Raflatac offers a comprehensive portfolio for a variety of end-uses in the diverse brand protection and secure labeling market, such as wine and spirits, cosmetics, electronics, and many more. Come learn how products like Raflasec Holo can be your perfect fit for anti-counterfeiting.

Sustainable by design - APR-approved films featuring RW85C adhesive
The Association of Plastic Recyclers (APR) has recently recognized UPM Raflatac's 2.6 mil PP Pearlescent TC and 1.6 mil PP Clear TC label stocks constructed with RW85C wash-off adhesive as meeting or exceeding the APR Pressure Sensitive Adhesive Label for PET Bottles Critical Guidance Document requirements. Ideal for labeling PET bottles, where major international beverage brands are moving to more recyclable materials to improve their branding and sustainability initiatives. These clear and white polypropylene product combinations can undergo common PET recycling processes without contaminating any of the PET flake by-products.

Stop by Booth N6275 in the Containers and Materials Pavilion to see the Label Life tool in action!