Eminence Business Media

Eminence Business Media

Saturday, July 17, 2021

Blue Circle Packaging – A new label for biodegradable products

Alpla is bundling its biodegradable packaging solutions under a new brand. Home-compostable coffee capsules are the first product available on the market. Hard – The Alpla Group, a global packaging producer and specialist in recycling, is consolidating its developments in relation to biodegradable packaging solutions under its new Blue Circle Packaging label. Home-compostable coffee capsules are the first product available on the market.

Under the Blue Circle Packaging label (bluecircle-packaging.com), Alpla will offer its customers packaging solutions that are all biodegradable and thereby contribute to sustainability. This is based on plastics made of renewable raw materials. ‘We see the establishment of our own label which includes all of our products made from biodegradable materials as a clear commitment to our activities in this future market. They are a recyclable addition to our existing packaging solutions,’ says Nicolas Lehner, CCO of the Alpla Group and responsible for global sales.

In line with the circular economy             
The establishment of Blue Circle Packaging goes hand in hand with the holistic approach taken by ALPLA, whereby all product areas and packaging solutions should be developed with a view to a functioning circular economy. One important field of research (Replace) involves the use of alternative materials made of renewable raw materials.

Home-compostable coffee capsules      
With the first product from the Blue Circle range, Alpla is offering its customers home-compostable coffee capsules. The coffee capsules produced using injection moulding are characterised by their technical and aroma-preserving properties – and on top of that, they are also compostable at home. With the TÜV certificates OK Compost Home and OK Compost Industrial, they are suitable for disposal in home compost as well as in the organic waste bin.*

Joint venture for coffee               
In conjunction with the coffee roaster Amann Kaffee and the agency Silberball, ALPLA founded the start-up Blue Circle Coffee (bluecircle-coffee.com). It offers roasting houses and smaller coffee suppliers extensive expertise in roasting, filling, packaging and marketing coffee in home-compostable coffee capsules. Consumers can also order three varieties of the company’s own Blue Circle coffee line via an integrated web shop.

*To dispose of them in the organic waste bin (industrial composting), please contact your local waste management company and enquire about waste disposal in accordance with the EN 13432 standard.