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Thursday, July 15, 2021

California-based Pacer Print and Packaging brings label business in-house with Truepress Jet L350UV

Screen Americas announces its customer’s expansion in label printing with the Truepress Jet L350UV. A traditional offset printer with a primary focus on folding cartons, Pacer Print and Packaging of Chatsworth, California, shifted 80 percent of its label business in-house with the new inkjet press.

A regular supplier of labels for the cannabis and CBD industries, the printer soon found itself expanding into the wine, liquor and candle industries during the pandemic. Peter Varady, the company’s founder and president, chose to invest in the Truepress Jet L350UV to meet the demand for additional labels.

A first-time Screen customer, Varady was sold on the reliability, durability and stability of the machine. He was also impressed with the customer service he received and the Trust Network Service program. “The Truepress Jet is a real workhorse and there is an actual team behind the press,” said Varady, who found the transition to digital printing rather seamless.

With the new technology, Varady has found that he can now meet his clients’ urgent demands for those last-minute labels. His customers have come to rely on him and he is proud that he can put them at ease. “Sometimes they are panicking because they didn’t order enough labels the first time around,” said Varady. “It’s nice to know that I can save their day by printing the exact number of labels they need within two or three hours.”

Pacer Print and Packaging unveiled an additional source of revenue when it decided to combine its new inkjet technology with the existing offset technology used for its foil board printing portion of the business. While the 8-color UV perfector press is printing packages on foil board, the Truepress Jet L350UV is printing those packages’ corresponding labels on a foil substrate. Together, the two items make an attractive package.

Varady says his label production has increased by approximately 20 percent. With the Truepress Jet L350UV, he now has complete control of his short-run print jobs and he plans on adding a second shift to support the label side of the business.

Founded in 1994, Pacer Print and Packaging employs 60 individuals of which 22 are devoted to the company’s label business. The company operates six days a week in a 150,000 square foot facility.