Pervasive, as they are, labels are a permanent product identity. End consumers identify products with it and on that account, are an imperative for a company to invest in high quality labeling. Naturally, the pressure sensitive adhesive labels industry is growing at a steady and rapid pace in India. And in the few years of its operations, Zircon Technologies India Ltd. has grown to earn its position at the forefront of high quality customized pressure sensitive labels by continually focusing on delivering unrivalled levels of service through consistency, quality and a 'can do' attitude..
Serving Variegated Customers
Envisioning being a leader in its Geographical operational area in the field of labels, Zircon has surely come a long way ahead in the short span of time it has been in this industry. Providing hi-tech AUTO-ID solutions and creating customized brand packaging for all industries across the globe, Zircon is a one stop source for customized labels of all genres. From Compliance Labeling, Receiving, Shipping to Track & Trace, Warehouse Management and Identification of Freight & Parcels, Zircon provides labels to meet variegated customer requirements. They are one of those select few companies that are taking Label Printing process beyond banality, to the point where it now exceeds the quality of the usual lithography.
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| The Winning Combination.. Gourav Roy with Sanjeev Sondhi |
Supplier Partnerships
In the search for new successes Zircon often thinks very un-conventional. The most recent example is Zircon is adding a new base down south at Chennai and expects to service its growing customers from that base. Mr. Sanjeev Sondhi, Director Operations for Zircon Technologies expects that this new base will add on to the production output in the printing area and on the other hand result in time and cost savings for being able to cater to their customers needs on top priority.
And when only the best is gonna work for your customers, you make sure that your requirements are matched to a supplier on whom you can base your trust and that is essential. Zircon bought its first Mark Andy press seven years ago, and has stayed back with FIG and Mark Andy ever since then. As it now paddles down south to their newest venture in Chennai, it naturally goes without saying that Zircon is insuring that they backpack their Mark Andy equipments along. “I can't reiterate more how Flexo Image Graphics have helped us out,” says Sanjeev. “They are such a good team of people with their backup, training and support and it's important to have equipment you know that will function consistently. This just demonstrates that it is necessary today to have suppliers that are prepared to work in partnership. And FIG is one such supplier,” he added.
Service is Key
“Although only few years in this industry, ZIRCON has not only survived in the ferociously competitive Indian label industry, but has also grown and spread its wings. ZIRCON is one of those inspirational companies which demonstrates that even new or small converters can move fast in implementing new technologies and workflows, working closely with key suppliers to achieve top quality output as well allowing them to find a niche and thrive in the complex supermarket eco-system,” says Gourav Roy, MD, FIG.
Speaking about FIG and its service and technical support, Sanjeev says : “The technical guys at FIG are superb. They have helped us out tremendously whilst we were establishing ourselves and they were always there when we needed them most during our most trying out times, offering all help when we were least expecting them to do. And when they say their usual 'we will find out for you' you know it will be done.”
At its end, FIG realizes that each of their customers is different and along these lines they orient a package that best fits their customer's requirement. These strategies have got a splendid response from the industry which in turn has led to an increase in their installation base of Mark Andy presses across India and its subcontinents.
Into the future
For the speedy trailblazers, landmarks take over a country that bystanders look over for their passage of success. For Noida based Zircon, Chennai is just another landmark that it takes pride in while they are presently catering to their clients spread in rest of the India through their branches at Noida, Delhi, Bangalore, Hyderabad, Mumbai and with its biggest five star facility in Dehradun; with Mark Andy technology solutions as their loyal benefactors. “We wish Zircon all the very best in their new enterprise and look forward to extending the best support as this is one Mark Andy loyalist that has always been growing with us,” concluded Mr. Gourav Roy, Managing Director for Flexo Image Graphics.
