Eminence Business Media

Eminence Business Media

Friday, October 19, 2012

HP promotes digital labels and packaging at UK events

HP recently announced its participation in a range of UK events to help packaging and label converters learn the benefits of HP Indigo Digital Printing.

With four presses (1) and two future platforms (2) for packaging and label converters, HP Indigo presses offer high-quality colour, fast turnarounds, variable data printing and ability to handle a wide range of label, flexible packaging, shrink sleeve and folding carton media. In a variety of event formats, HP will present its technologies as well as its compelling proposition for digital printing.

At the BPIF Cartons Conference, held on 3rd and 4th October, HP had an information stand where HP focused on its new digital carton press, the HP Indigo 30000 Digital Press, an effective solution for quick-response, small-order quantities. HP also participated in the discussion, "Cartons in 2020," chaired by Josh Brooks, editor, of Packaging News magazine.

The BPIF event runs alongside Packaging Innovations London, 4th-5th October, at the Business Design Centre, Islington, where there will be complimentary seminars in the learnShops Theatre. Entitled "New Digital Age" Julia Cole presented a seminar on 5 October on how to explore digital label, flexible packaging and folding carton printing that can enable brands worldwide to create individual pieces-on-demand with less waste and meet the demands of today's customers.

Simultaneously, Alon Bar-Shany, vice president and general manager, Indigo Division, HP, presented the keynote address, "Innovation in Digital Packaging: Using New Technologies to Make an Impact," at the Smithers Pira Digital Print for Packaging Conference, on 24-25 October, at Grange Tower Bridge, London. Bar-Shany's address explore the evolution of digital printing and what it means for labels and packaging and new packaging applications made possible by the latest printing technology.

On 27 - 28 February 2013, HP will exhibit at Packtech 2013, at the NEC, Birmingham. This event continues to grow, attracting converters, print buyers and end-users. HP's digital supermarket is scheduled to be part of the stand, demonstrating the broad range of label, shrink sleeve, flexible packaging and folding carton applications possible with HP Indigo presses. Full details of HP's participation will be available nearer the show.

"Taking HP's digital label and packaging converting message to these events will enable us to engage with our customers on a personal level and promote the benefits of digital print to converters, brand owners and creatives," said Julia Cole, marketing manager, UK & Ireland, Indigo Division, HP. "Our packaing initiative is already underway beginning with our participation in the Ultimate Packaging Open House in Grimsby."

The Open House marked the installation of Ultimate Packaging's HP Indigo WS6600 Digital Press. Adding a digital press to conventional packaging converting operations can open opportunities for creatives, support end-users in meeting delivery deadlines, and make it possible for packaging converters to develop new business.

Other benefits of digital packaging include economically viable short runs for both converter and end-user; faster time to market, simplified logistics, reduced storage costs, and the ability to respond more quickly to product demand levels and changes in the market.

While HP is going around participating in a range of UK events to help packaging and label converters learn the benefits of HP Indigo Digital Printing, HP is conspicuously absent from this year’s Labelexpo India although this year’s show is more focused towards digital printing. However, other digital giants including first time exhibitor EFI Jetrion is exhibiting at the show.