Eminence Business Media

Eminence Business Media

Thursday, October 10, 2013

Color-Logic Goes to Europe: Labelexpo Europe, Packaging Innovations London

Color-Logic--developer of the Process Metallic Color System recently participated in two European shows: Labelexpo Europe 2013 in Brussels, and Packaging Innovations in London. At Labelexpo Europe 2013, Color-Logic exhibited in the HP booth.  An HP Silver Partner, Color-Logic was on the HP stand, near the HP Indigo machines which enable printers to product striking metallic labels and packaging. Commented Color-Logic Chief Technical Officer Richard Ainge: "From the show opening until the close, label producers were queued up to see how they can quickly and consistently produce metallic folding cartons and labels using our software."

At Packaging Innovations London 2013, the Color-Logic process was on display on the Mirri stand, where packaging experts and manufacturers of luxury goods could see firsthand how metallic substrates can be used to produce incredible metallic boxes for high-end products.

Commenting on the European foray, Color-Logic Director of Sales and Marketing Mark Geeves said: "Many printers and brand managers in the Europe and the Middle East already use Color-Logic to enhance their products, and we continue to be pleased at the excitement Color-Logic produces in the marketplace."

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.