Eminence Business Media

Eminence Business Media

Thursday, August 29, 2019

Pharma Brand Protection & Packaging 2019 to start today at Hotel Novotel, Mumbai

Packaging is no longer a reference to a box or a carton, but rather to a coordinated system of preparing goods for safe, cost-effective, and efficient movement throughout the whole supply chain that eventually leads to maximizing consumer value, sales, and hence profits. The ever-evolving global pharmaceutical packaging industry holds a market size of around $95 - $97 billion. This market is expected to witness a notable growth with a healthy CAGR of 6% to 7% in the coming years, owing to the increased R&D, new innovations in packaging materials, growth in generic market & rise in the trend of contract packaging. The brand matters and the companies need to protect it. They have worked hard to build the customers trust and loyalty. This industry is in a constant battle against counterfeiting & is thriving hard towards its Brand Protection.

The event will discuss the challenges of Brand Protection & Packaging in regards to Anti- Counterfeiting, Serialization, USP 661.1 & ICH Q3d guidelines. The event will witness the key decision makers & influencers from the leading pharmaceutical companies networking in the buyers sellers meet that is organized with many networking opportunities, Camp fire session & Build an action plan.

"We have analysed the current factors & challenges like end to end traceability, artwork management and counterfeit drugs which has been revolving around the Indian Pharmaceutical Packaging Industry & aim to discuss them at “Pharma Brand Protection & Packaging 2019” in Mumbai. The event will witness top notch leaders from the pharmaceutical industry & discussions around the latest trend, techniques, technologies & role of artificial intelligence in the packaging sector. This strategic event aims to draw up recommendations for the industry & also serves to be the platform for deliberate & thought-provoking discussions," said Viral Bhat, Marketing Director, Eminence Business Media.