Eminence Business Media

Eminence Business Media

Tuesday, September 4, 2012

Kodak Teams up with MPS and Reproflex3 for Exciting “Do More with 4” Live Demo at Labelexpo Americas

Kodak, MPS and Reproflex3 (R3) will host an exciting live demonstration of the latest trend in flexographic printing at the upcoming Labelexpo event in Chicago. Designed to demonstrate the power of spot color reduction for everyday flexographic print production, the collaboration will reveal how recent developments in prepress, plate and press technology can drive outstanding efficiencies in label production without sacrificing print quality and brand integrity.

“It’s time to think differently about flexo printing with only four colors,” said Kodak’s Dr. John Anderson, Packaging Segment Director, Americas Region. “A spotless workflow is finally here that allows you to ‘Do More with 4’ than you ever imagined, and it can revolutionize the way you plan daily production, bringing flexibility and significant cost benefits. Kodak’s revolutionary digital flexo plate technology brings outstanding consistency, predictability and quality to flexographic printing and provides the solid foundation upon which the ‘Do More with 4’ concept is built.”

R3 has worked with printers, brands and retailers extensively over the past 15 years. “Recognizing the value that Spotless Printing Technology provides, R3 is delighted to be part of demonstrating just what a world without spot colors would look like,” noted Andrew Hewitson, Joint Managing Director, R3, the UK-based pre-media specialists and leading proponents of a fixed color palette spotless workflow. “Successful implementation is all about collaboration and a system approach. With the right partnership in place, brands and printers alike can take full advantage of printing with fewer spot colors, without sacrificing the allimportant package design and color fidelity.”

The demonstration, which is scheduled for Wednesday, September 12, with feature presentations at 11 am, 1 pm and 3 pm, will feature Kodak Flexcel NX Plates and the Kodak Spotless Flexographic Solution, together with the latest MPS EF-410 Press. “The traditional technical key barriers of color gamut, image quality, consistency and registration have been overcome,” commented Eric Hoendervangers, Director at MPS. “Our next-generation printing presses are ideal for working with Spotless Printing Technology, as print consistency and repeatability are facts. Thanks to MPS’s full press automation and job memory, high-quality printing is within reach for everybody.”

The joint demonstration takes place at the MPS booth #927 and guides the audience through a real-world production scenario from prepress to print, with a spotless workflow. The event promises to be a “must see” at the show.

MPS builds printing and converting machines for the self-adhesive and packaging printing market. MPS is responsible for a large number of revolutionary innovations like Crisp.Dot Flexo printing, Quick Change Die, Automated Process Control (APC), including Job Memory and automatic plate mounting. A user-friendly interface including iControl guarantees optimal operator satisfaction. The presses are developed with the absolute focus on print quality and the lowest cost per 1,000 labels.

R3 is a Pre Media, Packaging Specialist based in the UK. Believing that they are more than just a repro or platemaking supplier R3, over the past 15 years, has developed a service which gives its clients a pre-press direction and a repro tool kit which drives efficiency and quality. They do this by working closely with all the pre-press elements of the flexographic print process and their extensive knowledge of workflows and colour management.

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of images, information, and printing to enrich their lives. In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment.