ET Packaging Summit 2020

ET Packaging Summit 2020
September 17, 2020

Thursday, September 27, 2012

Asia’s dynamic regional labeling markets: New AWA report identifies potential across the different technologies


AWA Alexander Watson Associates have extended their portfolio of in-depth regional sourcebooks covering the world’s labeling markets with thelatest edition of their Labeling Markets: Asian Market Study & Sourcebook 2012. Providing up-to-the-minute data on all the major labeling technologies, the report provides an overview that will benefit labelstock producers, material suppliers and, indeed all companies involved in the product decoration and identification value chain.Asia’s dynamic regional labeling markets: New AWA report identifies potential across the different technologies

AWA Alexander Watson Associates have extended their portfolio of in-depth regional sourcebooks covering the world’s labeling markets with thelatest edition of their Labeling Markets: Asian Market Study & Sourcebook 2012. Providing up-to-the-minute data on all the major labeling technologies, the report provides an overview that will benefit labelstock producers, material suppliers and, indeed all companies involved in the product decoration and identification value chain.

World demand for labels, by region, is now dominated by the Asia Pacific region, which commands 34% of the market. In the Asia Pacific region, glue-applied labeling technologies still take the major technology share at 38%, although pressure-sensitive labels now claim a 34% share. Prime label applications are the main growth driver, particularly for beverages and food. China (at 42% of the regional market) and India are today the most active markets for labels, but there remains huge growth potential in Korea, Taiwan, South East Asia, and Oceania.

As the largest and one of the fastest growing markets for labels, the Asian market continues to drive global growth in label volumes. The Asian label market is not a homogenous market, but is composed of markets defined by countries that show a wide range of growth rates and sophistication in labeling formats. The New AWA report not only identifies potential across the different technologies but also brings forth the exciting opportunities the Asian label market has to offer.

The AWA sourcebook documents regional preferences in label materials – paper and film – and identifies trends and forecast growth levels in the medium term for glue-applied; pressure-sensitive; heat shrink, stretch, and RFS/ROSO MD shrink sleeves; and in-mold technologies. This data is set in the context of macro market drivers, raw materials price issues, and environmental concerns.

Regional company directory

The report concludes with a directory of companies active within the region in the fields of press, die, test equipment and inks manufacture; label film and paper and release base paper suppliers; and printers. Labeling Markets: Asian Market Study & Sourcebook 2012 is a timely evaluation of a lynchpin in today’s global manufacturing markets. This report details trends in the market by label format, materials and technologies, with particular emphasis on the changing structure and developments within this key business area. It includes sections on pressure-sensitive, glue applied, sleeving and in-mold label technologies. The value chain tool is used to analyse the Asian label market for each of the technologies.

Labeling Markets: Asian Market Study & Sourcebook 2012 also focuses on materials, conversion technologies, application methods, and end uses for all label formats and on the markets and market trends.

Since 1980, AWA Alexander Watson Associates have regularly published comprehensive reports on label and product decoration markets, defining regional and application opportunities for all labeling formats. Labeling Markets: Asian Market Study & Sourcebook 2012 is the third assessment of the label market in this region published by AWA. Priced at Euro 3,800 or US Dollar 4,800, Labeling Markets Asian Market Study &Sourcebook 2012 is available now to order via the AWA Alexander Watson Associates’ website,www.awa-bv.com, where details of all published reports and the company’s complementary schedule of conferences and events are also available.