Jim Reiman, the
director of sales for Sun Chemical’s Brand Protection business, will give a
presentation called “Anti-counterfeiting and Security Solutions for Brand
Protection” on Tuesday, September 11th at 4 p.m. at Labelexpo Americas 2012.
As brand owners
continue using packaging as an important vehicle to strengthen brand identity
and share their sales messages, there is equal concern of counterfeiting - a
significant global problem worth approximately $1.65 trillion globally.
Packaging can be an
important key to anti-counterfeiting measures by brand owners, and Reiman will
explain how a brand protection program can be implemented to reduce the risk of
counterfeiting.
“Brand owners and
consumers are increasingly concerned about the security of critical supply
chains,” Reiman said. “Those particularly at risk include products such as
pharma, cosmetics, personal care, distilled spirits, tobacco, etc. There are
very few other industries untouched by counterfeiting, adulteration, diversion
and tampering. Our brand protection offerings at Sun Chemical can further
improve security options for our customers.”
During the
presentation, Reiman will be joined by Michael L. Agee, the director of Brand
Protection Programs at The Label Printers, and Jeffrey Gottlieb from Zumba
Fitness, LLC, who will talk about what label printers and brand owners are
doing to combat the counterfeiting problem.
Sun Chemical Brand Protection Solutions
Sun Chemical offers a
variety of covert and overt security solutions to ensure brand integrity on
packaging. Sun Chemical's Verigard security product is a proprietary
machine-readable covert taggant system used to protect some of the world’s most
recognized consumer products from counterfeiting and diversion.
Verigard is Sun
Chemical’s highest level security system and authenticity is ensured by using
the V400 handheld reader. Other innovative covert, machine readable
authentication products are available to address counterfeit, diversion and
smuggling issues.
