Eminence Business Media

Eminence Business Media

Friday, December 22, 2017

Hop-Syn Publishes Sustainability Guide for Retailers’ In-store Signage

Hop Industries, manufacturer of the durable Hop-Syn synthetic paper, today announces that it has published a guide for retailers that highlights how substrates used for in-store signage can positively or negatively impact their sustainability initiatives. The guide compares durable substrates, and highlights recyclability and eco-friendly manufacturing processes that can contribute to retailers’ green initiatives. Examples of signage range from retail banners and block-out window posters to hang tags and promotional cards, which require durability and a lasting impact.

“Choosing the right durable substrate for in-store signage is important for retailers that must meet quality and sustainability mandates, and our guide provides insight about exceeding both,” comments Jack Smith, Senior Vice President, Hop Industries.

Retailers have an array of choices when it comes to durable substrates for in-store signage and materials, and the HopSyn sustainability guide provides a helpful resource to distinguish the impact of alternate durable plastics.

Hop-Syn synthetic papers are 100% recyclable and environmentally-friendly. Its unique construction eliminates pretreatment or top coating, as compared to other plastics. The durable substrate also holds up longer outdoor in comparison to polystyrene and unplasticized PVC.

Hop-Syn is a division of Hop Industries Corp. based in Lyndhurst, NJ. Hop-Syn is a synthetic paper constructed from polypropylene (PP) resins and calcium carbonate (CaCO3), which provide extra durability and weather resistance over traditional pulp-based papers. Customers use Hop-Syn to print high quality graphics via offset litho, uv offset, flexo, screen, uv inkjet or thermal transfer equipment. Each Hop-Syn grade has unique characteristics to match the application, hence the phrase, “The Application Specific Synthetic Papers.” If customers need foldability for a map, there's a grade for that. If customers need thickness for a P-O-P sign, there's a grade for that. If customers need translucency for a light box, there's a grade for that. If customers need extra opacity for a block out window sign, there’s a grade for that.