Eminence Business Media

Eminence Business Media

Saturday, December 23, 2017

UPM Raflatac's RafCycle recycling solution expanding to China

UPM Raflatac is expanding its RafCycle recycling solution to China. RafCycle services were launched in Changshu on December 6, 2017 during a customer event. RafCycle is also being promoted at Labelexpo Asia in Shanghai on December 5-8. The first RafCycle partner certificate in China was awarded to Hangzhou Changli, which is a label converter established in 2010.

Hangzhou Changli is also the 100th RafCycle partner globally.The number of RafCycle partners has grown increasingly over the years as sustainability has become one of the key drivers in the labeling industry. Today more than 10 000 tons of label liner waste is being recycled in Europe through the RafCycle program. UPM Raflatac is actively searching for new RafCycle partners and the expansion to China is an important step in this process.

The paper liner waste generated by the RafCycle partners in China will be delivered to Hangzhou Fulun Ecology Technology Co., Ltd. where the paper liner waste can be recycled back into pulp and paper.

RafCycle is an innovative recycling concept that offers a new life for label liner waste which provides numerous benefits to printers, packers, brand-owners, and, of course, the environment. Turning waste into a resource is a key concept in the circular economy and an important part of our approach to sustainability.

"The recycling of wood fibres in paper products is a closed-loop solution and a shining example of sustainability at its best", says Sharon Xiao, Sustainability Manager, APAC, UPM Raflatac. "We see sustainability as a key for success and a driver of innovation."

UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices.