Eminence Business Media

Eminence Business Media

Wednesday, August 24, 2011

Epson enters Asian label printing industry with Epson SurePress L-4033A

Epson, a world leader in digital imaging and printing solutions, launched the first Epson SurePress L-4033A in Asia outside of Japan. The Epson SurePress is a highly versatil short-run digital press designed to print labels efficiently and profitably. It represents Epson’s entry into the commercial label printing industry, and is also the world’s first commercial label press system to use Epson’s high performance Micro Piezo print head technology.

The Epson SurePress is designed for label printing firms taking the first steps into digital printing or expanding their existing digital printing capacity, as well as general commercial printers looking to add digital label printing to their portfolio of services. The Epson SurePress prints on a range of off-the-shelf papers and film up to 330mm wide and at speeds up to 5m/min and fits easily into existing digital workflows. Harnessing Epson’s leading Micro Piezo inkjet technology and newly-developed six-color, water-based, pigment inks, the Epson SurePress is able to ensure consistent and high quality results.

The Epson SurePress is currently the only digital label press in its class that is optimized for short print runs of up to 6,000 100mm x 118mm labels. It offers a print on demand capability and needs a make-ready time only 15 minutes, a significant time saving over traditional letter or semi-rotary press systems that need a minimum of three hours for setup. It is poised to take advantage of the large and rapidly growing label printing market of Asia that composed 34% of the global market in 2009 according to the latest available report from leading packaging market research firm Alexander Watson Associates*. The latest available report from industrial printing research firm Infotrends also predicts that global digital label printing market will show strong growth of 15.7% annually, rising from US$1.8 billon in 2009, to over US$3.7 billion by 2014, and represents the single biggest analog-to-digital print opportunity in the graphics market.

The Epson SurePress L-4033A demonstrates Epson’s strong commitment to delivering professional solutions to the packaging and labeling industry; and Epson is working with industry-leading partners on every aspect of digital label production from color management to substrates and finishing options in order to deliver the best control, performance and results.

Epson SurePress L-4033A key features:
  • High Quality Labels – Epson’s acclaimed Micro Piezo print head technology provides ultra precise drop formation and placement to deliver smooth gradations, color quality, and sharp detail for bar code readability, small font types and line work.
  • Versatile Media Support – Prints on standard paper and film label stock up to 0.32mm in thickness and rolls from 80-330mm wide.
  • Wide Color Gamut – Six-colour, water-based, pigment ink system reproduces a wide range of colours
  • Enhanced Productivity – Allows commercial printers to transfer time-consuming, short-run jobs to the Epson SurePress for more cost-efficient and timely results
  • Less Waste - No chemicals or plates are required in the pre-press process and lesser substrate and ink is used in the make-ready process for short run jobs.