Eminence Business Media

Eminence Business Media

Thursday, August 11, 2011

AWA Brand Security conference offers a broad agenda for brand owners and solutions providers

The established international forum for product authentication and brand security, The PABS 2011 conference, organised by AWA Conferences & Events, takes place in Chicago, USA, 14-15 September 2011, and aims to meet the needs of major brand owners and other manufacturers of consumer and industrial goods, as well as security solutions providers, for an update on the status quo in this ever-changing and increasingly-important arena.  

Drawing speakers from around the world and a variety of disciplines, the conference brings together experts on intellectual property, counterfeiting, and product diversion from the legal world;  brand owners;  and leading-edge solutions providers and security consultants.  

In-depth agenda
The wide-ranging agenda includes, additionally, in the general session, speakers from Cambridge Consultants;  Greer, Burns & Crain;  JDSU; MarkMonitor;  and Oakley Inc.   Discussing strategy and implementation will be speakers from Bilcare Technologies, CMR Associates, LLC; Johnson & Johnson (on behalf of the International Authentication Association);  and PICA.   Technology and solutions providers AlpVision, Prooftag, and Topflight will demonstrate some of today’s  leading-edge options;  and the session on enforcement and litigation will include contributions from Caterpillar, Sproxil, and the US Customs and Border Protection authority.

Networking across the value chain
In addition to the formal conference agenda, PABS 2011 represents an opportunity for the entire brand security value chain to network during the breaks and cocktail reception on the evening of the first day, and to study the brand protection solutions presented by the exhibitors at the complementary tabletop exhibition.   The conference is sponsored by AlpVision and leading specialist media around the globe.

Complimentary registration for brand owners
Brand owners interested in learning more about the challenges and solutions of protecting their products from counterfeiting and diversion are invited to attend the conference without charge and should contact AWA Conferences & Events direct to take advantage of this offer.

Full details of the conference program are available on the AWA website, where it is also possible to register online.