Eminence Business Media

Eminence Business Media

Thursday, October 20, 2011

basysPrint strengthens US presence by appointing New Agent

basysPrint has strengthened its position in the North American market after adding Ivan Verheye to its team of US agents. Verheye will distribute basysPrint’s systems and provide support to the company’s US sales team.

Verheye’s appointment underlines basysPrint’s commitment to the US market. He brings 33 years’ print industry experience to his new role. Verheye spent more than 20 years at Strobbe Graphics, which he helped establish as a leading supplier of conventional plate-making and plate-bending equipment to the US business forms and direct mail Industries.

Verheye has occupied a number of senior roles during his career. When Punch International acquired Strobbe in 2000, he stayed on in the role of the company’s US President. Verheye was also heavily involved in the takeover and integration of US-based Xeikon in 2002, and basysPrint a year later. Ivan left Punch Graphix in 2005 and set up a specialty print finishing company, AddValue2Print.

Christophe Lievens, Director of Sales and Marketing at basysPrint, comments on the appointment:  “Ivan’s record in the print industry is outstanding and we’re delighted he’s joined us as a basysPrint agent. He knows the US market inside out, having held a number of senior positions at leading pre-press equipment providers.

“Our customers and prospects will feel very reassured that they have easy access to a print expert with an excellent understanding of the US market and the challenges they face.”

Ivan Verheye comments on his new role: “basysPrint has an unique reputation in the print industry. I’m looking forward to announcing to my customer base that they now have fast, easy access to basysPrint’s systems. I’ve no doubt they’ll be very impressed by the impact these machines will have on their print environments.”

basysPrint, a division of Punch Graphix, is the inventor of UV-CtP and has been offering internationally proven systems for the digital exposure of conventional UV printing plates for more than 10 years. These systems are characterized by a high level of economic efficiency for print companies of all sizes. Through the use of UV plates, users are able to benefit from a stable and environment-friendly production process delivering ultimate imaging quality. Detailed information is to be found at: www.basysprint.com