Pharma Impurity Conclave 2023

Monday, April 11, 2011

Fusion by Sappi Fine Paper Europe: Stunning Print Quality for Higher Shelf Impact

Packaging producers can help brands stand out from their competitors and increase sales thanks to Sappi’s new top liner grade, Fusion. The product, which has been specifically designed for corrugated board, delivers greater shelf impact and enables brands to take advantage of new packaging possibilities. Fusion is ideal for a range of markets, from corrugators, litho laminators, display manufacturers and folding box converters to direct mailers, pre-printers, designers, agencies and co-packers. The new Fusion range helps users improve customer satisfaction by delivering consistent results - an essential criterion for brands. This premium-quality, high bright, white liner uses 100% bleached virgin fibres, ensuring it is a spotless paper. 
“Fusion significantly enhances images and gives products stand-out shelf appeal,” says Kerstin Dietze, Sappi’s Marketing Manager New Business. “The paper’s high brightness and whiteness makes it perfect for brands that demand highly accurate colour reproduction. And it opens up new creative packaging opportunities, as it’s suitable  for all finishing techniques, including embossing, hot foil and varnishing.”
The reduced weight of Fusion enables users to produce lighter packaging. This helps their customers reduce the overall weight of their products, which enables them to lower their transport and postage costs. However, Fusion’s light weight compared with other liners doesn’t compromise usage. Its high strength means it can also be used for heavy duty and protective durability applications. As a special incentive, Fusion is being offered at one unique price per tonne, regardless of grammage, to help simplify production calculations and comparisons. The result is a final product that represents greater value for money and a significant return on investment. 

Dutch display and packaging producer, Holbox, was one of the first companies in Europe to use Fusion. The new corrugated paper has proved so popular with Holbox’s customers that the company is going to switch most of its former liner demand to the grade’s 180 gsm. Martijn Hol, Director at Holbox, comments: “The brightness and whiteness guarantee our customers’ displays have a striking shelf presence. It adds the extra visual element that can really make a difference to a product’s shelf appeal.” 
Meanwhile, German operation Heidenreich Print GmbH has increased productivity thanks to the significantly reduced wash-up times and dusting. Managing Director, Hendrik Heidenreich, comments: “When we used GD liner, wash-ups were required every 2,000 to 4,000 sheets per time. With Fusion it’s every 10,000 or 20,000 sheets, depending on the ink coverage.  This keeps us working for longer with fewer interruptions, and saves us money.”
Sappi Fine Paper Europe is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its brands include Galerie, Royal, Magno, Tempo, Quatro, Era, Furioso, HannoArt, Mega, Allegro, EuroArt Plus, EuroBulk, as well as Cento and Tauro for the uncoated graphic papers. Algro, Leine and Parade are the brands for speciality labelling and packaging papers and boards. Top and Jaz are the paper brands for digital printing.