Eminence Business Media

Eminence Business Media

Sunday, April 10, 2011

Anderson & Vreeland to Distribute OKI Digital Color Printers

OKI Data Americas, which markets its products under the OKI Printing Solutions brand, including the OKI proColor Series, has appointed Anderson & Vreeland, Inc. as its distributor in the United States, effective immediately. The OKI proColor Series is an innovative family of products for color-critical applications in graphic arts and production environments. It uses Single Pass Color and award-winning LED technology widely recognized for its reliability.

“The OKI proColorSeries defines a new segment in the graphic arts and production market, allowing users to produce short-run jobs faster and with unprecedented media flexibility at its low price point,” said Randy Rickert, director, graphic arts & production, OKI Data Americas. “We are excited to kick off our partnership with Anderson & Vreeland because it will introduce their broad customer base to the products’ groundbreaking capabilities.”

Ideal for color-accurate proofs, short-run color jobs that include variable data, and cost-efficient web printing, the OKI proColor Series delivers the industry’s most exacting color standards, with low investment/operating costs. Darin Lyon, vice president and general manager of A&V, noted, "The OKI proColor Series represents a strategic fit in our flexographic space and will complement our extensive portfolio of the industry’s finest equipment. The addition of OKI Printing Solutions HD technology continues with our tradition of bringing innovation and best-in-class solutions to our customers to improve their ability to grow new business through horizontal and vertical channels."

Founded in 1961, Anderson & Vreeland has earned an international reputation as the leading supplier of flexo platemaking equipment and materials to the graphic arts industry. The company offers a “systems approach” to plate processing, with state-of-the-art equipment, materials and software specifically designed for flexo.  A&V supports these products with 50 years of experience and a nationwide staff of technical sales representatives thoroughly knowledgeable about the fine points of flexo. The company’s substantial flexo experience and technical support sets it apart from other prepress suppliers. This experience and support results in smoother and easier integration of technical advancements affecting flexo prepress.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables.  OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor Series.  OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance.