ET Packaging Summit 2020

ET Packaging Summit 2020
September 17, 2020

Saturday, April 16, 2011

The world’s first on-demand color RFID label printer- RX900 is now being shipped..


Primera Technology, Inc., a leading manufacturer of specialty printers, has now started shipping its new RX900 Color RFID Printer. RX900 is the world’s first and only full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.

RX900 is a true "on-demand" printer, which means that it prints, encodes, verifies and dispenses labels one at a time. You can make exactly the number of full-color labels you need when and where you need them. The built-in UHF reader/encoder module, supplied by RFID industry leader Intermec®, supports ISO 18000-6B, ISO 18000-6C and EPC Global Class 1 Gen 2. The printer is thus ideal for producing full-color, RFID-enabled labels and tags for file folders, asset tracking, garment tags, shipping labels and much more. Labels from 1" (25.4mm) wide up to 8.5" (216mm) wide can be produced. An adjustable antenna position and variable gain settings allow you to precisely aim the RFID signal, ensuring that only one label at a time is written.

“Until now, on-demand RFID labels and tags could only be printed in monochrome,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With RX900, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they’re being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology.”

RX900 is designed for applications that need both color and RFID, including:
  • File folder tracking – medical, government, insurance and more
  • Retail and apparel tags – for indicating sizes by color and anti-counterfeiting
  • Data tape tracking – for indexing by color, bar codes and RFID
  • Pharmaceutical labels – for printing photos of pills and for anti-counterfeiting
  • Oversized ID badges – for printing color photos and enabling electronic access/tracking at conventions and trade shows, concerts, marathons and other events
  • Wristbands – with full-color, high-resolution photos of patients and patrons and integrated RFID for tracking, positive ID and concessions.
Printer drivers are included for Windows XP/Vista/7 along with NiceLabel SE for Primera and a starter version of Seagull Scientific’s BarTender label design/RFID software.