Eminence Business Media

Eminence Business Media

Friday, April 22, 2011

Live machine demonstrations is the focus on new show grounds at ICE Europe

Seven months before ICE Europe 2011 opens its doors from 8-10 November 2011 at its new show grounds, Munich Trade Fair Centre, the exhibition is set to build upon the huge success of the previous event. To date, 320 exhibitors from 20 countries have already booked their stand space. In comparison, ICE Europe 2009 featured a total of 330 exhibitors from 21 countries; and with 5,350 visitors from 63 countries, the show was the biggest ever.

During the previous show, the paper, film and foil converting industry could already feel the first signs of an upwards trend after the global economic crisis. Today, the converting sector is well positioned again, compared with other industry sectors; however, it has to continuously face new challenges. It is important to recognise trends early enough in order to be competitive on a global scale with innovative solutions and targeted products.

“Shortage of raw materials and increasing energy costs are currently influencing the manufacturing processes; film and paper packaging has to comply at the same time with environmental regulations and with health and safety standards; and regarding export opportunities, we see that markets are continuously shifting,” explains Nicola Hamann, Exhibition Director ICE Europe, on behalf of the organisers Mack Brooks Exhibitions.

“The leading international trade show for the converting industry, ICE Europe, is this year’s key platform for everyone involved in the converting of flexible web materials. The exhibition will give a comprehensive overview on the latest industry trends and technical innovations. From the first information we have received from our exhibitors about their products and services on display at ICE Europe 2011, we know that visitors will be able to discover a wide spectrum of cutting-edge technology and practical solutions. This year’s main topics will focus on new materials, sustainable production as well as enhanced manufacturing and control processes,” says Nicola Hamann.

A large number of the new and enhanced products and systems will be demonstrated live at the exhibition. Exhibitors at ICE Europe 2011 have already booked 15% more stand space than the total exhibition space in 2009; visitors can therefore look forward to seeing even more live machines on display than ever before.

“With the new venue for ICE Europe 2011, the Munich Trade Fair Centre, we have found the ideal exhibition site for the leading international exhibition for the converting industry. The show grounds have an excellent infrastructure and the modern exhibition halls are tailor-made for machinery shows,” explains Nicola Hamann.

ICE Europe 2011 will take place in halls B5 and B6 of the Munich Trade Fair Centre, accessible via entrance East which is directly connected to Munich’s underground railway system. The trade fair centre can easily be reached from the city centre as well as from the international airport. During the exhibition there will be a regular shuttle-bus connection between the trade fair centre and the airport.

The exhibition profile of ICE Europe 2011 includes machines, accessories and systems for coating and laminating, drying/curing, treatment, slitting/rewinding and finishing. For this year’s show, the range of exhibits has been extended to include flexographic / rotogravure printing to complete the exhibition profile. Materials, software, retrofits, factory equipment as well as consulting and toll converting services will also be on display.