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Tuesday, March 20, 2012

Gold for innovative magazine cover with Siegwerk inks


The Cover Project of Tobacco Journal #5, October/November 2011 was awarded with the Golden Print Quality Award 2012. It is a sample sheet for where design can go with the latest tools in print using different technologies for one product. Siegwerk was the partner for inks and lacquers.

During the Operational Conference of the Packaging & Label Gravure Association (PLGA Global) in Miami, USA, at the beginning of March Dutch Van Heertum Design (VHD) received the award. They created the design and provided the platform for the partners of this unique cooperation. “This project was only possible through a very close cooperation between 14 authoritative technical companies, which are part of our international innovations network,” said Frans van Heertum, VHD’s Creative Director.

Siegwerk was the partner of choice for its ink and lacquer expertise. Thomas John-Zähringer, Account Manager & Technical Support Tobacco at Siegwerk: “This project was a great team achievement of our whole Tobacco Business Unit. It is living proof of what print is capable of: highly innovative solutions to turn standard products into pieces of art.” More than 40 print runs on both gravure and offset machines created the visual and tactile effects of the folded cover, using bronzing and hot foil technology. Before the finishing, debossing and embossing were done and in the end the publisher bound the covers with the rest of the magazine.

A ‘Making of‘ describes the team cooperation and technical properties in detail: Siegwerk offers Ink, Heart & Soul to its customers

Ink, Heart & Soul – our company philosophy incorporates what our customers experience every day. We produce inks and individual solutions in close cooperation with our business partners. We are steeped in tradition, yet practice-oriented and with state-of-the-art technology. With more than 180 years of experience, Siegwerk commands a profound product knowledge and expertise for many printing methods. Our actions are market-driven – or even drive the market, which is proven by our many patents. With currently 4,400 staff in more than 30 country organizations we are able to supply and support every customer anywhere in the world.

The precondition for such a performance on a sustained basis is a unique kind of reliable and goal-oriented people. Their motivation and commitment are the basis for our international growth, which is supported by institutionalized sharing of expertise across borders. This puts us in the position of being able to provide the best possible solution for the customer. And even to anticipate the demands of tomorrow.

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