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Beauty brand managers and entrepreneurs looking to
accelerate their business are in for a treat at this year’s Packaging
Innovations London and Luxury Packaging, taking place at the Business Design
Centre, London on 30 September & 1 October. The shows will once again
feature The Beauty Symposium.
Run in association with The Red Tree Consultancy, this
year’s theme is ‘The Outer Face of Beauty’. The speakers are an impressive
who’s who of industry experts from the world of cosmetics, beauty and luxury,
who will be discussing how to stand out and build a successful beauty business.
Stirling Murray, CEO and Founder of The Red Tree, said:
"The Beauty Symposium is delighted to be back at Packaging Innovations
London and Luxury Packaging. Last year we had over 250 people attending the
seminars, which was fantastic. We have an equally strong and eclectic speaker
line-up this year, who are looking to share their inspiring ideas on beauty,
packaging and luxury.”
Wren Holmes, Brand Manager at UrbanVeda, will be sharing her
expertise into ‘Summing up your story in three seconds; a mass brand's search
for instantaneous shelf presence.’ Holmes will explore what makes a consumer
and retailer buy products and how to maximise cut-through on a crowded shelf. She will also talk about early brand
development, the trials and tribulations of translating your vision with
designers and packaging errors to avoid.
Continuing the theme, Janet Tarasofsky, Product Development
Expert at Sarah Chapman, will be talking about ‘Avoid the avoidable errors of
packaging.’ With over 15 years’ experience in the beauty industry, creating
products and marketing them, Tarasofsky wants to inspire people within the
industry to create the extraordinary. She will discuss how the most common
errors in packaging development are easy to avoid, once they are known.
Nick Ellis, Creative Partner and Founder at Halo Media
Communications will provide insight into ‘Mainstream success: the death of
ambition.’ With over 18 years of experience, Ellis has worked as the creative
lead on numerous household names and challenger brands. He will be talking
about how the only hope for mainstream creativity lies in the hands of brand
managers and accounts teams.
Diana Verde Nieto, CEO and Founder of Positive Luxury.com will
be discussing ‘Don’t judge a book by the cover - trust is the new currency when
it comes to branding.’ She will explain that the rise and fall of social media
is raising the issue of what and who we can trust; plus she will also touch
upon why a company’s actions are more important than what a company says.
Farooq Chaudhry, Director and Co-Founder of Su-Man Skincare
will be presenting ‘Packaging design - balancing identity, integrity and visual
impact.’ With an arts and dance background Farooq will show how he successfully
transferred principles and ideas from these fields over to the cosmetics
industry. He will explain how his search for ‘awesome simplicity’ was
discovered by a series of beautiful accidents and a total commitment to
creative integrity.
In addition to The Beauty Symposium, Packaging Innovations
London and Luxury Packaging will feature a Luxury Packaging Conference,
boasting senior representatives from Karl Lagerfeld, Diageo, Harrods, Procter
& Gamble (Prestige Brands) and Godiva Chocolatier. They will be exploring
the vital role packaging has to play in positioning and promoting luxury and
prestige brands.
Luxury Packaging and Packaging Innovations will also host an
array of show features including inspirational learnShops seminars, Lions’
Lair, The BIG Packaging Debate, where panellists debate a controversial hot
topic, and The Drinks Symposium.
