Eminence Business Media

Eminence Business Media

Wednesday, August 13, 2014

Beautiful Packaging Takes Center Stage at Packaging Innovations London and Luxury Packaging 2014

Beauty brand managers and entrepreneurs looking to accelerate their business are in for a treat at this year’s Packaging Innovations London and Luxury Packaging, taking place at the Business Design Centre, London on 30 September & 1 October. The shows will once again feature The Beauty Symposium.

Run in association with The Red Tree Consultancy, this year’s theme is ‘The Outer Face of Beauty’. The speakers are an impressive who’s who of industry experts from the world of cosmetics, beauty and luxury, who will be discussing how to stand out and build a successful beauty business.

Stirling Murray, CEO and Founder of The Red Tree, said: "The Beauty Symposium is delighted to be back at Packaging Innovations London and Luxury Packaging. Last year we had over 250 people attending the seminars, which was fantastic. We have an equally strong and eclectic speaker line-up this year, who are looking to share their inspiring ideas on beauty, packaging and luxury.”

Wren Holmes, Brand Manager at UrbanVeda, will be sharing her expertise into ‘Summing up your story in three seconds; a mass brand's search for instantaneous shelf presence.’ Holmes will explore what makes a consumer and retailer buy products and how to maximise cut-through on a crowded shelf.  She will also talk about early brand development, the trials and tribulations of translating your vision with designers and packaging errors to avoid.

Continuing the theme, Janet Tarasofsky, Product Development Expert at Sarah Chapman, will be talking about ‘Avoid the avoidable errors of packaging.’ With over 15 years’ experience in the beauty industry, creating products and marketing them, Tarasofsky wants to inspire people within the industry to create the extraordinary. She will discuss how the most common errors in packaging development are easy to avoid, once they are known.

Nick Ellis, Creative Partner and Founder at Halo Media Communications will provide insight into ‘Mainstream success: the death of ambition.’ With over 18 years of experience, Ellis has worked as the creative lead on numerous household names and challenger brands. He will be talking about how the only hope for mainstream creativity lies in the hands of brand managers and accounts teams.

Diana Verde Nieto, CEO and Founder of Positive Luxury.com will be discussing ‘Don’t judge a book by the cover - trust is the new currency when it comes to branding.’ She will explain that the rise and fall of social media is raising the issue of what and who we can trust; plus she will also touch upon why a company’s actions are more important than what a company says.

Farooq Chaudhry, Director and Co-Founder of Su-Man Skincare will be presenting ‘Packaging design - balancing identity, integrity and visual impact.’ With an arts and dance background Farooq will show how he successfully transferred principles and ideas from these fields over to the cosmetics industry. He will explain how his search for ‘awesome simplicity’ was discovered by a series of beautiful accidents and a total commitment to creative integrity.

In addition to The Beauty Symposium, Packaging Innovations London and Luxury Packaging will feature a Luxury Packaging Conference, boasting senior representatives from Karl Lagerfeld, Diageo, Harrods, Procter & Gamble (Prestige Brands) and Godiva Chocolatier. They will be exploring the vital role packaging has to play in positioning and promoting luxury and prestige brands.

Luxury Packaging and Packaging Innovations will also host an array of show features including inspirational learnShops seminars, Lions’ Lair, The BIG Packaging Debate, where panellists debate a controversial hot topic, and The Drinks Symposium.