Eminence Business Media

Eminence Business Media

Friday, August 8, 2014

Labelexpo Americas to host Craft Beverage Day

Labelexpo Americas 2014 will feature the Craft Beverage Day on September 11, the final day of the show, to provide details of how to create labels that ‘stand out in a crowded marketplace’. The program, which takes the form of a half-day conference and is only available for breweries, distilleries, and wineries, is designed to increase understanding of all aspects of label production, from materials used, the machinery involved, adhesives and the latest design trends.

Danielle Jerschefske North America editor of Labels & Labeling will introduce the morning program, before Roman Artz, technical project manager at Inland Label, presents a ‘Craft Beverage Labels 101’ presentation reviewing different types of labels and trends that sell more products, label processes and design tips to differentiate brands on-shelf, and options for labels on aluminum cans and glass bottles.

Clara Meinen, owner and creative director of One Sweet Design, will present a session entitled ‘Designing labels for brand consistency and shelf impact’, in which she will look at labeling design for print efficiency and brand consistency, communicating with designers and print providers to meet expectations, and leveraging the power of print technologies to increase sales, drive brand awareness and growth.

A tour of the Labelexpo Americas 2014 show floor will then take place, including stops at HP Indigo, Avery Dennison Label and Packaging Materials and the Smart Mart feature area, before a networking lunch, converter panel discussion and Q&A session conclude the Craft Beverage Day program.

The expert beverage label converter panel will include: Inland Label’s Artz; Craig Bakken, vice-president of innovation at Smyth Companies; Travis Pollard, vice-president of sales and marketing at Paragon Label; Dan Muenzer, vice-president of marketing at Constantia Flexibles; Kevin O'Brien, director of food and beverage at Multi-Color Corporation; Jonathan Cates, plant manager at CCL Portland; and James Stone, technical business development manager at G3 Enterprises. At the conclusion of the conference, attendees can continue exploring Labelexpo Americas 2014.

Craft Beverage Day is sponsored by Avery Dennison Label and Packaging Materials, Delta Industrial, Flint Group, Green Bay Packaging, HP Indigo, Xeikon, Sun Chemical, Henkel, CGS Publishing Technology, K Laser, Wausau Coated Products and UPM Raflatac.