Eminence Business Media

Eminence Business Media

Wednesday, September 22, 2010


Xeikon recently announced that MR LABELS invested in the Xeikon 3300, the award-winning digital label printing solution. MR LABELS is one of Australia's most awarded label companies. After extensive research and product evaluation, the company decided to select Xeikon - not only for its best-in-class technology, but also for the reliable, around-the clock support from local distributor, Absolute Electronics, which stand behind the Xeikon product.

Winner of multiple PICAs (Printing Industry Craftsmanship Awards), Brisbane-based MR LABELS prides itself on delivering exceptional quality labels to its clients and has been doing so for more than thirty one years. Key to this success has been the on-going investment in the most advanced technology available on the market. In line with this proven strategy, the company invested in the Xeikon 3300 after 8 months of extensive product evaluations.

“We took a long time to decide which solution to invest in. We evaluated several vendors and visited a lot of companies. After a thorough evaluation and analysis, we found Xeikon to be head and shoulders above the competition in offering the best solution including equipment, service and people," explains Paul O’Brien, Managing Director of MR LABELS. "It’s a competitive market out there. You need to have the best technology to be at the top of your game. Superior image quality, speed and substrate flexibility, however, won’t keep you there. Key to long-term success is a close partnership with suppliers and their unrelenting commitment to support their product for the long term. That is what really made the choice an easy one for us in the end.”

“We are delighted to partner with MR LABELS and look forward to working together to grow the label market in Australia,” says Filip Weymans, Business Development Manager Labels and Packaging at Xeikon. “With just-in-time production and delivery, the Xeikon 3300 offers MR LABELS the freedom to act and react more quickly to changes in the marketplace - without any economical impact. In addition, label applications take full advantage of the flexibility of our technology,” adds Weymans. “A good example of this is that no special coating of the substrates is required, negating the need to purchase and stock expensive pre-treated material - saving significant costs which have a direct impact to the bottom line.”