Eminence Business Media

Eminence Business Media

Monday, September 13, 2010


The market for high performance pressure sensitive tapes is witnessing the refining effect of technology development and sophistication. New and improved products with higher functional performance are driving the application of pressure sensitive tapes into newer markets, while simultaneously resulting in its increased usage in current applications.

New innovations effected in this field are encouraging a transition away from conventional and alternate bonding mechanisms and systems, and towards pressure sensitive tapes. For pressure sensitive tapes, which are required to be used in conjunction with cutting edge electronic and information technology equipments and devices, the need for sophisticated product performance functionalities is increasing, and is especially pronounced in high-end applications i.e. information technology, and electronics sector. This presents a clear business opportunity for manufacturers to capitalize upon by designing pressure sensitive tapes, which responsively meet critical needs of end-use markets. Product features crucial for future market success include, among the many, vibration, heat and flame resistance, heat conductivity, peelability, soundproof, transparency, and optical features, and characteristics, such as glare prevention, and shielding.

The trend towards compact design architecture, and miniaturization in electronic and information technology equipments and devices is additionally resulting in thinner adhesive tapes. Tape weight reduction therefore stands out as a noteworthy product trend, with thin tapes with optimal cushioning features expected to drive market gains in the future.

Water-based pressure sensitive adhesives (PSAs) are making it big in the pressure sensitive tapes market (www.strategyr.com/MCP-1175.asp), effectively overthrowing the conventional use of solvent-borne PSAs. Today, water based emulsion acrylic PSAs corner a 45% share of the film labels and graphics end-use market. The rising popularity of water based PSAs is largely due to the advancements effected in its functional performance, for instance, enhanced resistance to humidity, heat, and blushing, in addition to being cost effective and environmentally friendly. Water based PSAs are gradually winning over application opportunities in electronics and automotives, the two major end-use industries which even today continues to be dominated by solvent acrylics and solvent rubber PSAs.

In terms of end-use applications, the rise in aging population worldwide is expected to trigger the demand for medical tapes used in healthcare settings. Adult incontinence tapes, baby diaper, wound-closure, surgical incision drapes and dressing medical products, are expected to contribute towards the future growth of the world medical tapes market. Single coated pressure sensitive tapes are expected to find lucrative market opportunities in automobile wire harness assembly. Globally, it is estimated that around 2 billion square feet of tape is consumed annually by the automotive industry in the wire harness assembly application.

Global volume sales of pressure sensitive tapes are expected to rise by 4733 million square meters between the period 2007 to 2010, with Asia- Pacific, United States, and Europe, the three largest markets together poised to collar over 82% of the global market. Emerging over the international horizon is China, a country that lately took the lead position as the second largest manufacturer of pressure sensitive tapes next to the United States.

China, which is a large consumption as well as a production base for the pressure sensitive adhesives, is expected to be the most promising and robustly growing market in Asia. Single sided tapes market (www.strategyr.com/MCP-1175.asp), the largest product group, is dominated by Asia-Pacific with a share of a little over 31% in the world market. Backed by strong industrial growth in emerging Asian countries and robust rise in GDP, and economic strength, the region is projected to post a CAGR in excess of 8% over the analysis period 2001 to 2010. World double-sided tapes market (www.strategyr.com/MCP-1175.asp) is projected to rise by US$ 559 million between the period 2007 to 2010. The United States, the second largest market for double-sided tapes is projected to reach US$ 901 million by the year 2010.

Leading global and regional players operating in the industry include 3M Company, Achem Technology Corporation, Adchem Corporation, Adhesives Research, Inc., American Biltrite, Inc., ABI Tape Products, Avery Dennison Corp, Covalence Adhesives, Intertape Polymer Group Inc., DeWAL Industries Inc., Nitto Denko Corporation, Scapa Group, Plc, Scapa Tapes North America, Shurtape Technologies, LLC, and Tesa Tape, Inc., among others.

The report titled "Pressure Sensitive Tapes: A Global Strategic Business Report" provides a comprehensive review of technology, and end-use application trends, market drivers, issues, and challenges. Richly annotated with authoritative, and unbiased commentaries, and hard-to-find statistical facts, the report provides unequivocal views on future potential while throwing light on the prevailing climate in key product segments. Product markets analyzed in the report include Single Sided Tapes inclusive of (Packaging Tapes, Masking Tapes, Medical Tapes), and Double Sided Tapes. Latent demand patterns in product markets are quantified across major geographic market verticals including the United States, Canada, Japan, France, Germany, United Kingdom, Spain, Asia-Pacific, and Latin America, among others. Also provided in the report is an enumeration of recent mergers, acquisitions, and other strategic industry activities.

For more details about this research report, please visit www.strategyr.com/MCP-1175.asp