Eminence Business Media

Eminence Business Media

Thursday, September 16, 2010


Once again, Labeltronix is blazing a trail for its customers by expanding its Lean Labeling program and now offering the highest quality available with the installation of a new state-of-the-art servo driven press, one of the first of its kind.

“We wanted to give winemakers even more ways to get eye-catching labels,” says John Trail, president of Labeltronix. “With our new press, we have greater flexibility in how we can print elegant label designs: using several foil colors, with embossing and de-bossing and multiple varnish finishes.”

“As more clients have taken advantage of our new Lean Labeling program, we began to learn about the printing challenges they have. We decided the best way to support them was with innovative technology,” says Trail. “Lean Labeling® helps them reduce their costs when they create, buy and manage their wine labels. Now, they will have more premium printing options, too.”

This finishing press is one of the first of its type to be delivered in North America. With it, Labeltronix customers can now benefit from:

  • Multiple foil color options—such as blue and gold foil on the same label
  • Embossing and de-bossing
  • Tighter registration to produce more elegant label design work
  • Several varnish finishes for a specialized look and feel
  • A higher quality appearance

All of this with the continuing benefits of Lean Labeling from Labeltronix.

These capabilities will continue to advance Labeltronix’ position as a top-quality label producer. This year, the company won numerous awards at the national 2010 Excellence in Flexography Awards competition - including four gold medals, two silver, and one bronze.

“We’re happy that we took delivery on this press, just in time for the first ‘crush’ of winemaking season in California,” says Trail. “Timing is everything—whether it’s winemaking or label printing.