Eminence Business Media

Eminence Business Media

Tuesday, September 14, 2010


Primera Technology, Inc. - one of the world's leading specialty printer manufacturers, announced its RX900 Color RFID Printer at the Labelexpo Americas trade show in Chicago, IL USA. RX900 is the world's first and only full-color RFID "on demand" full-color RFID label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer ideal for applications where one or more labels at a time are required. All popular linear and 2D bar code symbologies are supported.

The built-in RFID reader/encoder module is supplied by Intermec, a world leader in RFID equipment and technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications for the widest range of deployments in real-world applications. The printer is thus ideal for producing full-color RFID-enabled labels and tags for file folders, asset tracking, garment tags, shipping labels and much more. Labels from 1" (25.4mm) wide up to 8.5" (216mm) wide can be produced. An adjustable antenna position and variable gain settings allow you to precisely aim the RFID signal, ensuring that only one label at a time is written.

Print resolution is best-in-class at up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production highly economical since only one color at a time is replaced. Full-color print speeds of up to 4.5" (114mm) per second make label production fast and convenient.

"Printing full-color RFID labels and tags adds a new, value-added feature to the technology," said Mark D. Strobel, Primera's vice president of sales and marketing. "Now, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags. In many applications you're adding an extra level of accuracy and safety such as in medical file folder labels, full-color photo wristbands and specimen tracking labels."

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-reistance is achieved through advanced dye-based inks and the print surfaces of inkjet labels such as Primera's TuffCoat labels. Most popular inlays from major RFID companies can be integrated into labels.

"At Intermec we pride ourselves on driving the industry forward through innovation, and with Primera we are proud to be a part of delivering yet another industry first," said Phyllis Turner-Brim, director, RFID Strategy and Licensing at Intermec.

Priced at US$4995 (MSRP), the RX900 Color RFID Printer will ship in November 2010. with pre-orders now being accepted, sample printed and encoded labels are available upon request for evaluation and pilot programs. Complete product details are available at www.primeralabel.com