Special glow in
the dark sleeves from CCL Decorative Sleeves are helping to convey the day and
night image of a unique new water brand that is ‘Ibiza personified’.
WhiteWater
comprises spring water with natural caffeine and electrolytes. With no calories, additives or preservatives,
it is the ideal drink to energise, replenish and rehydrate, whether exercising
or relaxing during the day or partying throughout the night. The brand was launched at the Dalt Vila music
festival in Ibiza in May and is using its reputation and popularity in the
‘White Isle’ as a springboard for a wider launch.
The name WhiteWater
conveys energy and movement and this needed to be reflected in the packaging
along with the fact that the drink is also for relaxing and that it is ideal
for both day and night consumption. The
sleeve design therefore features a cyan blue background with a “tattoo” at the
top incorporating Yin and Yang, along with an island motif and palm trees that
reflects its more chilled side. In darkness and in particular, exposure to UV
light, the pack is transformed, glowing electric blue to create an aura of excitement
and night time energy.
This special
finish is achieved by gravure printing in four colours including a UV glow in
the dark and luminescent ink effect. The
360° coverage of the sleeve maximises the available landscape of the attractive
curved 500 ml bottle to help create a strong brand identity.
“CCL Decorative
Sleeves have done a brilliant job,” comments Antony Harrison of In2 Rehab
Brands, who developed WhiteWater. “We needed to create a pack that reflected
the values of our brand and conveyed its 24 hour nature, in particular the
change when day turns into night. The glow in the dark effect works
fantastically well and creates a great buzz among party-goers.”
In2 Rehab has plans to further develop the
WhiteWater range in the coming months with additional varieties being
introduced.
“When it comes to
pack decoration, we will look no further than CCL,” concludes Antony. “We have been really impressed with what they
have delivered for us so far.”
