Eminence Business Media

Eminence Business Media

Wednesday, November 19, 2014

Orient wins double gold at Asian Packaging Excellence Awards 2014

Xeikon digital label press proves to be perfect match for letterpress
At the Asian Packaging Excellence Awards 2014, organized in Kuala Lumpur (Malaysia) November 10-11, Orient Quality Print Pte Ltd. won two prestigious awards: one for digital labels and the second for letterpress. A panel of judges, each of them known for their thorough knowledge of the industry, examined each submission for many variants including perfect register, color consistency across the print and web repeats, quality of half tone reproduction and perfect dot reproduction. Orient’s award-winning digitally printed label is an industrial self-adhesive label for a lubricant, printed on a metalized PP, with an additional laminate.

"Congratulations to Mr. Alex Tan and Mr. J Te and their team,” comments Bent Serritslev, Managing Director Xeikon Asia Pacific. “The fact that Orient won two gold awards, one each for digital label production and letterpress label production, proves that these two technologies are a perfect match. Rather than competing technologies, they are complementary. There is no doubt that Orient will continue to grow and that other Asian converters will discover the power and opportunities offered by of digital printing through Orient’s market leadership."

Perfect match delivers ultimate flexibility
Catering to the growing demand for variable content, extremely short lead times and production efficiency in Singapore’s high-cost labor market, Orient installed a Xeikon 3030 digital press two years ago for labels and packaging production. Today the Xeikon 3030 plays a crucial role in Orient’s business, perfectly complementing the firm’s letterpress equipment. In addition, Xeikon Color Control software makes it possible to accurately reproduce colors and match them with colors printed on the letterpress. The printer can decide what press should be used for each job: short run jobs or jobs with a tight deadline are produced digitally; longer runs of labels that can easily be scheduled into production planning are printed on the letterpress.

A relatively young company, Orient Quality Print produces and finishes letterpress and digital labels for various vertical markets, including the health and beauty, food and industrial segments. Orient is a dynamic, hands-on company that thinks out of the box, and that is open to site visits and collaborations. Several local conventional printers are already taking advantage of Orient’s outstanding services to supplement their own production capabilities.

Josep Roca, Sales Manager at Xeikon, adds: “The relationship with Orient is a clear example of how Xeikon works with its customers. They are our valued business partners and we work closely together, sharing a digital journey that benefits everyone. Our cooperation with customers like Orient enables us to understand the market and forces us to constantly improve our products. Thank you, Orient, for our fruitful cooperation!”

Compared to other digital printing technologies, Xeikon offers the advantage of a la carte click-free consumable procurement; direct fully rotary electrophotography; best-in-class lightfastness properties; safe FDA compliant toner without any mineral oil or photo initiators for direct food contact; and best quality white opacity. Furthermore, there is no need to pre-treat substrates to make them printable on a Xeikon press.