Eminence Business Media

Eminence Business Media

Friday, November 21, 2014

Sonoco Display & Packaging recognized with 4 Design of the Times Awards

Sonoco Display and Packaging, the point-of-purchase (POP) display and packaging services business of Sonoco, has been awarded four Design of the Times 2014 awards, including a gold award, by the Path to Purchase Institute.

The Design of the Times award celebrates the most inspiring and creative in-store activation tactics and campaigns and recognizes their key role in the discipline of shopper marketing. Sonoco Display and Packaging was recognized with:
Gold Award: Unilever's St. Ives Fresh Hydration Lotions Launch (National/Regional In-Store Campaign)
Silver Award: Chattem, Inc.'s Nasacort National Launch In-Line Media Tray (Interactive Display/Kiosk)
Silver Award: Unilever's TRESemmé Salon Inspired Endcap (Co-Entrant: Barrows North America)
Bronze Award: Unilever's Toni&Guy Hair Meets Wardrobe Launch (Retailer-Specific In-Store Campaign)

"Our team is highly committed to developing innovative and effective in-store solutions that connect with shoppers and ultimately promote and sell products for our consumer packaged goods customers," said Jeff Tomaszewski, division vice president and general manager for Sonoco Display and Packaging. "It is very rewarding to have our talented group recognized for effectively demonstrating Sonoco's ability to deliver on the promise of providing superior retail merchandising and shelf appeal for our global customers. We're proud and honored to again be recognized for our dedication to creative excellence with these Design of the Times awards."

Sonoco's entries made it through two rounds of judging during the competition, including a first round in August 2012 at Target Corp.'s headquarters in Minneapolis, Minn. Judges evaluated hundreds of entries from eight retail channels based on the Four C's of Effective in-store Activation:
  • Command attention,
  • Connect with the shopper,
  • Convey information, and
  • Close the sale. 
Judges scored entries on a scale of one to five for each attribute and chose 85 finalists, based on average point total, to move on to the second and final round, held on Oct. 16, at the Shopper Marketing Expo. Finalists were awarded bronze, silver, gold, platinum or Best of the Times status. Finalists with the top average score in each retail channel received platinum status, and the finalist with the highest score overall won "Best of the Times" for 2012. 

The 2014 winners were announced at the Design of the Times awards reception and ceremony during the 2014 Shopper Marketing Conference & Expo. Photos of these award-winning displays can be downloaded at https://app.box.com/s/0iy1d0783hr95th2b5rk.

Sonoco's global network of strategically located service centers provides the display and packaging expertise and capacity to effectively manage a wide range of services for leading consumer products companies.