EBM

Eminence Business Media

Friday, November 21, 2014

Trident North America attributes growth to continued success with MacDermid’s LUX Technology

Two years after the installation of the LUX Plate Processing System in its North American premedia operation in Mississauga, Ontario, Trident reports using the LUX Process on more than 80% of all customer orders. Trident’s strategic decision to invest in MacDermid’s LUX plate processing technology in 2012 stemmed from a desire to deliver higher quality and more consistent Flexographic print. “LUX technology delivers a consistent flat-top dot solution, as evident in the positive feedback from our CPG customers who are seeing that improvement in quality” stated Edward Broadhurst, Director of Manufacturing at Trident.

“Our mission is to provide our customers with compelling, consistent brand execution, and LUX is one piece of the puzzle that helps us to better deliver on that promise, through high-quality and consistent print,” stated Mark Sherman, Production Manager at Trident Toronto. Additionally, he noted, “LUX is the only flat-top dot solution that allows for an engineered plate surface to reduce mottle and improve solid ink density.”

The LUX platemaking process is a simple and easy-to-use technology which produces flat-top dots on flexo printing plates, thereby enabling printers to substantially improve their print quality and consistency, making flexo more competitive against digital, gravure and offset printing processes. To date, more than 200 LUX installations have taken place across the globe.