Eminence Business Media

Eminence Business Media

Wednesday, November 26, 2014

Antalis consolidates its corporate identity with the introduction of a new name for its packaging business – ‘Antalis Packaging’

Antalis UK has announced that as of 1st January 2015, it will be rebranding its packaging business as Antalis Packaging to consolidate its corporate identity under the single Antalis brand. The packaging operation of Antalis UK has been trading as Ambassador Antalis since the acquisition of Ambassador Packaging Ltd in 2012. During this time, the company has successfully combined Antalis’ unique industry position as a leading distribution and service provider with the packaging solutions expertise of the Ambassador Packaging business.

Commenting on this latest development, David Hunter, Managing Director of Antalis UK, Ireland and Southern Africa says, “This new name change will provide a simple and clear identity to the market and is consistent with the European packaging business throughout the rest of the Antalis Group.” He continues, “This latest move is also indicative of our longer term commitment to accelerate our packaging sales over the next three years.”

During the two-year transition of the integration of Ambassador Packaging into the Antalis business, customers have benefitted from a nationwide infrastructure of sales and distribution facilities as well as engaging with a broader product portfolio to provide greater access to a wider range of products, solutions and valued added services. This ongoing investment in the Antalis Packaging business provides firm foundations from which it can meet the growing demands of its customers for highly efficient, cost-effective protective packaging solutions that minimise waste and maximise product protection.

David Smith, Packaging Director of Antalis Packaging adds, “We are in a unique position within the Antalis Group, in that we offer our customers an unrivalled product, service and solutions offering in protective packaging. While it will very much be ‘business as usual’ when the name change comes in to effect in the New Year, by promoting a single Antalis brand will mean our customers can now benefit fully from the wider European Antalis Group profile where we are a leader in packaging distribution and solutions.”