Wednesday, July 11, 2012

Malaysian-based trade shop now assures customers of highest quality flexo print

Eye Graphic Sdn. Bhd., a leading supplier of packaging solutions in Malaysia, has achieved Esko´s HD Flexo certification. This quality seal offers Eye Graphic’s clients the assurance that the flexographic (flexo) plates they receive will deliver exceptional print results with quality levels comparable to offset and gravure. Eye Graphic joins the fast growing list of certified customers, digital flexo partners and vendors around the globe who are now delivering the highest quality flexo prints - and doing it faster, with increased flexibility and lower cost. Esko´s HD Flexo is a combination of smart screening software and high resolution optics to image digital flexo plates. HD Flexo is a cutting-edge process in digital flexo printing that delivers higher dot quality and prints more consistently than standard digital flexo plates. It has set a new quality standard for flexo printing in the labels and packaging printing industry.

Since it was established in 1990, Eye Graphic Sdn. Bhd. has gained a reputation as an integrated packaging center, providing leadership in design, manufacture and supply of packaging solutions to both the Malaysian market and the wider South East Asia region. With a commitment to offer the highest quality flexo plates and continuously create value for their clients, Eye Graphic had invested in 2006 in a CDI Advance 5080, Esko's unique large format digital flexo imager. In 2011 they added another CDI Advance 5080 and subsequently upgraded both devices to Esko's HD Flexo.

“The decision to go digital with the Esko CDI and incorporate HD Flexo was purely customer driven,” says Mr. Benny Ho Wei Min, Executive Director of Eye Graphic Sdn. Bhd. “Our clients are looking for more flexibility from plate makers and are pushing for faster turn-around times. Digital flexo enables us to offer this." continues Mr. Ho. “With the combination of the CDI and HD Flexo, we can now produce plates with sharper and more accurate imaging with greater consistency and full tonal range" explains Mr. Ho. "Being HD Flexo certified definitely strengthens our competitiveness and confirms our commitment to providing the highest level of quality to our customers which in this case means delivering high quality prints that exceed their expectations".

“Over recent years, we’ve seen an increasing demand for flexo plates in Malaysia – especially in the corrugated market,” says Hoshi Deboo, VP Asia Pacific & Japan at Esko. “Eye Graphic prides itself on continuously creating value for its customers and this quality seal endorses this commitment. We are delighted to partner with Eye Graphic to lead the flexo boom in Malaysia.”

HD Flexo: printing as in offset and gravure
Combining CDI digital flexo imagers with HD Flexo technology, Esko has driven flexo printing to a new quality benchmark comparable to gravure and offset. The full tonal range of offset can now be reproduced with flexo and gradations are printed smoother. HD Flexo combines high-resolution optics (4000 dpi) with unique MicroCell screen technology to deliver prints with sharper text and lines, sharper images and more clearly defined, better shaped screen dots.

Furthermore, the high resolution imaging on the CDI creates a textured surface on the plate, improving ink transfer and increasing ink density on the final print delivering improved image richness and contrast. This is particularly helpful for PANTONE colors and white under prints.

In addition, it is now possible to achieve greater run lengths and fewer washing cycles with the new technology. Customers confirm that HD Flexo has improved the quality and consistency of their existing printing press equipment.

HD Flexo certification program
The Esko HD Flexo Certification program is a rigorous certification process requiring vendors to pass a number of strenuous tests. These include consistently producing ten different print samples from five different jobs. An annual renewal of certification ensures print quality is maintained in line with market developments.

Eye Graphic Sdn. Bhd. was established in October 1990 as a joint venture between Texchem and Eye Corporate Planning, Japan. They are the first company in the flexographic printing plate industry in Malaysia to be awarded with the ISO 9001:2008 Certification. They also pride themselves on being the first in Malaysia to become HD-flexo certified by Esko.