Tuesday, July 24, 2012

Epson SurePress L-4033A Digital Label Press fuels digital growth at Kent-based print firm


Superfast Labels is an apt name for the family-owned label printer in Sittingbourne, Kent. Although only 6 months since the company installed the UK’s first Epson SurePress L-4033A digital label press, the machine has just printed its 6 millionth label.  Superfast Labels (www.superfast-labels.co.uk) offers high-quality, self-adhesive printed labels with an incredibly fast turnaround time – often in 24 hours. The addition of the SurePress L-4033A has allowed the company, previously solely a flexo house, to broaden its services into digital printing which is an ideal solution for many applications.

Andrew Miller, managing director at Superfast Labels couldn’t be happier with his investment. “In just six months since its installation, the SurePress L-4033A has printed 6 million labels for almost 1,000 jobs, with an average run length a shade under 10,000 labels per job. The press is already at 70 per cent utilisation, another milestone reached earlier than we expected.”

The addition of the six-colour SurePress L-4033A has not only added high-quality, affordable digital print to Superfast’s capabilities. It has allowed the company to expand into lucrative new markets such as short-run jobs, and offering high quality, cost-effective print services to local small businesses. As well as being able to print on standard labelling substrates without resorting to pre-treatments or special coatings, the ability for the SurePress L-4033A to print on textured substrates has opened-up new commercial opportunities with small-volume artisanal food and drink producers looking for a quality, bespoke-looking result.

“As jobs continue to become more complex to produce and run lengths reduce, the SurePress L-4033A is the perfect solution to cost-effective, short-run label printing,” says Marc Tinkler, senior business development manager, Industrial Printing at Epson Europe.  “The combination of outstanding print quality, production efficiency and substrate flexibility make it a compelling solution to meet today’s demanding label printing requirements.”