Wednesday, July 18, 2012

Torraspapel launches new Adestor website

Adestor, the self-adhesive paper and films division of Torraspapel, part of the Lecta group, is proud to launch an innovative new product tool for its customers. The new Adestor website, featuring advanced product search capabilities and easy access to any element in the product portfolio, is designed to help customers find just what they need, in the fastest way possible.

Detailed information, ranging from product certificates to technical specifications, is available in five different languages – English, Spanish, French, German and Italian - aimed at meeting our customers’ needs. Also featured are the key strategic factors that differentiate the Adestor brand and service, making it clear to potential customers just how Adestor products can help them.

The Adestor mill, located in Almazan, Spain, saw significant investment in 2011-2012, doubling its production capacity. On the other hand, a new converting hub has been opened at the Lecta Group’s Cartiere del Garda site in northern Italy, to further improve service to customers in the central, northern and southern European markets. Investments in both projects have totalled over 23€ million.

The environment has always been a priority for the Lecta Group, leading it to adopt best practices to ensure sustainable industrial development. The Almazan manufacturing site holds ISO 14001 and EMAS Environmental Certifications, FSC and PEFC Chain of Custody Certifications as well as ISO 9001 Quality Management Certification. With a current production capacity of 500 million m2, Adestor is one of the leading self-adhesive material manufacturers in Europe.

The Adestor site will be supported by an innovative communications campaign featuring the tagline “There will always be questions that are difficult to answer. Others can be resolved instantly.”