ET Packaging Summit 2020

ET Packaging Summit 2020
September 17, 2020

Tuesday, July 17, 2012

Limited Edition Drink Can shrink sleeve printed at drupa by Color-Logic / HP

At the recent drupa printing exhibition in Dusseldorf, Germany, Color-Logic worked with HP to produce a commemorative energy drink can shrink sleeve demonstrating the technology expertise of both companies. Discussing the collaboration, Color-Logic Director of Sales and Marketing Mark Geeves said: “At drupa 2012, Color-Logic and HP demonstrated, live on the HP stand, how the Color-Logic process can produce striking effects on decorative drink cans, using clear shrink sleeve material.  The shrink sleeves were printed on an HP Indigo WS6600 Digital Press.  In just a few hours turnaround time from job creation to final product, thousands of sleeved cans were produced—each unique and printed using variable data. The printed sleeve material was formed and seamed on a Karlville seamer.  Color-Logic is pleased to have cooperated with HP in this effort.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.