At the recent drupa printing exhibition in
Dusseldorf, Germany, Color-Logic worked with HP to produce a commemorative
energy drink can shrink sleeve demonstrating the technology expertise of both
companies. Discussing the collaboration, Color-Logic Director of Sales and
Marketing Mark Geeves said: “At drupa 2012, Color-Logic and HP demonstrated,
live on the HP stand, how the Color-Logic process can produce striking effects
on decorative drink cans, using clear shrink sleeve material. The shrink sleeves were printed on an HP
Indigo WS6600 Digital Press. In just a
few hours turnaround time from job creation to final product, thousands of
sleeved cans were produced—each unique and printed using variable data. The
printed sleeve material was formed and seamed on a Karlville seamer. Color-Logic is pleased to have cooperated
with HP in this effort.”
Color-Logic develops color communication
systems and software tool sets for a variety of special effect printing
applications. Color-Logic provides brand owners, product managers,
corporations, and their advertising agencies the ability to differentiate
themselves and their clients with a simple print production process that yields
dramatic results. Color-Logic decorative effects utilize the existing workflows
of printers and designers, yielding dynamic results without the use of special
equipment. Color-Logic supports the value of print and works with designers and
printers to enhance their printed media.
