Eminence Business Media

Eminence Business Media

Monday, July 28, 2014

Fujifilm’s Acuity Advance Select supports packaging innovation at The Sherwood Press Group

Packaging specialist The Sherwood Press Group has chosen an Acuity Advance Select HD4006 with roll-to-roll option and a Kongsberg XN digital cutting system, both supplied by Fujifilm, to increase its competitiveness and produce packaging samples in a more efficient way.

Sherwood Press selected the Fujifilm wide format device as part of its ‘Smartcentre’ project, which refers to the recent launch of an innovation hub located within the company’s Nottingham site to showcase the wide range of applications and services it can offer.

Jeremy Bacon, CEO at Sherwood Press, explains: “We have been traditionally producing packaging samples using the litho presses, but we recently considered the introduction of a digital print device to improve our time to market.” He continues: “The Acuity Advance Select appealed to us due to the quality of its output and its ability to print four colours plus white directly onto a variety of rigid and flexible materials, including corrugated board. What’s more, the opportunity to print spot varnish is crucial for the packaging industry and was a key selling point of the Fujifilm machine.”

The Kongsberg system will be used to cut intricate shapes following a CAD profile, complementing the high quality print produced on the Acuity. Both machines will broaden Sherwood’s in-house capabilities and product portfolio, including short-run prototype samples and low volume production of POS products.

Jeremy Bacon concludes: “The strength of the Smartcentre will encompass the central values of Sherwood Press in providing excellence in everything we do. Not only will this be reflected in the creativity and technical experience of the Smart team, but also in the capability of both new machines which will enable us to provide the highest quality mock-ups and prototypes, on any stock with almost any finish.”