Packaging specialist The Sherwood Press Group has chosen an
Acuity Advance Select HD4006 with roll-to-roll option and a Kongsberg XN
digital cutting system, both supplied by Fujifilm, to increase its
competitiveness and produce packaging samples in a more efficient way.
Sherwood Press selected the Fujifilm wide format device as
part of its ‘Smartcentre’ project, which refers to the recent launch of an
innovation hub located within the company’s Nottingham site to showcase the
wide range of applications and services it can offer.
Jeremy Bacon, CEO at Sherwood Press, explains: “We have been
traditionally producing packaging samples using the litho presses, but we
recently considered the introduction of a digital print device to improve our
time to market.” He continues: “The Acuity Advance Select appealed to us due to
the quality of its output and its ability to print four colours plus white
directly onto a variety of rigid and flexible materials, including corrugated
board. What’s more, the opportunity to print spot varnish is crucial for the
packaging industry and was a key selling point of the Fujifilm machine.”
The Kongsberg system will be used to cut intricate shapes
following a CAD profile, complementing the high quality print produced on the
Acuity. Both machines will broaden Sherwood’s in-house capabilities and product
portfolio, including short-run prototype samples and low volume production of
POS products.
Jeremy Bacon concludes: “The strength of the Smartcentre
will encompass the central values of Sherwood Press in providing excellence in
everything we do. Not only will this be reflected in the creativity and
technical experience of the Smart team, but also in the capability of both new
machines which will enable us to provide the highest quality mock-ups and
prototypes, on any stock with almost any finish.”
