Eminence Business Media

Eminence Business Media

Saturday, October 4, 2014

Avery Dennison announces new section of its website dedicated to Consumer Electronics labelling

Avery Dennison Label and Packaging Materials - North America today introduced a new section of its website dedicated to consumer electronics labelling. The new website, www.label.averydennison.com/ce, offers support for brand managers, product engineers and label converters involved in selecting proper label solutions. Users can view product suggestions by label material, type of application or material innovation.

As a global leader in labelling and packaging materials, the business has developed new web content to reflect its commitment to deliver solutions that meet the performance, design and compliance demands of consumer electronics’ labelling and packaging applications.

According to Rick Neiman, global director, digital marketing, Materials Group, the new site will prove particularly beneficial for brand owners. “We’ve formulated a portfolio of label and packaging solutions, including tapes, adhesives and facestocks, designed for the demanding identification, information, tracking, branding and functional labeling needs of consumer electronics,” he said. “Many of these materials are UL®-recognized to streamline and speed the qualification process. What’s more, brand owners can search the site by electronic device to access a complete listing of applicable labels and packaging materials, making their job easier.”

The site organizes the portfolio by label material for battery, branding, security, compliance, high temperature, promotional, tracking and warning labels, as well as protective films and customized electrical and thermal conductivity solutions. Relevant product data sheets can be instantly downloaded for each category, and a section on recent label material innovations keeps converters on the cutting edge of new, more efficient converting processes and label material developments.

Should visitors have questions, Avery Dennison materials experts can easily be contacted through the site.