Eminence Business Media

Eminence Business Media

Thursday, October 9, 2014

NEC Packaging Event to Celebrate Tenth Anniversary

easyFairs is set to celebrate its tenth anniversary on 25 and 26 February 2015 at Birmingham’s NEC. The flagship packaging event will play host to over 350 exhibitors all showcasing their latest products and developments in the market to thousands of packaging and print designers, retailers, buyers and managers. 

Event organiser easyFairs has already unveiled its new three dynamic core brands,Packaging Innovations, Empack and Label&Print, which all areas of the show will fall within. This aligns the full easyFairs packaging portfolio across Europe under the same brand concepts.

Alison Church, Event Director for easyFairs’ UK packaging events, says: “The easyFairs portfolio has become Europe’s fastest growing network of packaging events, so we have taken the opportunity to harmonise our shows across all the markets, simplifying our offer to our exhibitors and the industry as a whole.”

Packaging Innovations – the future of branded and inspirational packaging: The highly successful Packaging Innovations brand will continue to focus on the latest trends and innovations in packaging materials and concepts, with Ecopack and Contract Pack remaining as important components of the show with dedicated floor areas.

Empack – the future of packaging technology: Empack is one of easyFairs’ most established brands across Europe, with a strong presence particularly in the Benelux and Switzerland areas. Its focus is on packaging technology, with core visitors including packaging operations managers, engineers and technologists.

Label&Print – the future of packaging printing, labelling and converting: All aspects of offset printing, converting machinery and labelling equipment will now sit under one major show concept Label&Print. The inclusion of Label&Print as one of the three areas of focus underscores easyFairs’ vision to invest in and expand this aspect of its portfolio.

When the event took place in February 2014 it attracted 6,004 visitors, including packaging buyers from major names such as GlaxoSmithKline, Lush Cosmetics, Heineken, Britvic Soft Drinks, Danone, Asda and Proctor & Gamble; exhibitors were delighted with the buzz and visitor footfall from the moment the doors opened, with 77% of them rebooking onsite for next year’s show.

IBIS Packaging Solutions was just one of the companies exhibiting at the 2014 event. Hayley Mustad, Key Account Manager for IBIS Packaging Solutions, remarked: “The footfall was great, with key decision makers from blue chip companies coming onto the stand. Great show; so much so we have booked for 2015, with a bigger stand!”

Next year’s event will feature even more product launches and live demonstrations, making it the ideal shop window through which to showcase products and services in front of thousands of decision makers and influencers with real buying power.

Launching at the show will be four new features – The Drinks Symposium, The Pharmaceutical Symposium, The Retail Symposium and The Beauty Symposium, providing exhibitors and visitors from all spheres of the packaging and print world with a unique programme of valuable and insightful content.

Always popular is the BIG Packaging Debate, which will also be returning to the show, bringing industry experts together to put key issues of the moment under the spotlight.There will be a full learnShops programme addressing hot industry trends and issues; plus the BIG Print Debate and the popular feature Lions’ Lair.

Alison Church concludes: “Next year’s event is going to be a real showstopper. It will be packed with exhibitors specialising in all aspects of packaging and print from materials and design, to machinery, new technologies and equipment. It provides the perfect opportunity to see the latest innovations, touch products and materials, and to discuss your individual business with suppliers face-to-face. It’s going to be a celebrational show!”

The next easyFairs UK packaging events will be Packaging Innovations, Empack and Label&Print, taking place at Birmingham’s NEC on 25 & 26 February in 2015.